It’s undeniable. Everyone who is putting themselves out there and broadcasting on a regular basis is keen to grow their audience. However, the art of gaining new listeners is not an easy one and is something which takes time and practice. How you go about drawing in those followers completely depends on what you’re talking about but there are some general rules which always help pique the interest of potential listeners. Make sure you’re not missing a trick by following these 5 rules!
One of the best features about being a host on BlogTalkRadio is that you can instantly share your content on Facebook and Twitter with the click of a button.
A Facebook Page is a great way to reach more listeners and let your fans keep up to date with your newest broadcasts. It just takes a few minutes to create your own Facebook Page and here’s how you do it.
You need to have a Facebook account to start a Page so sign up if you don’t have one already. Then, go here to create a page and follow the prompts. You can select “Radio Station” in the Entertainment category or choose from the other categories if those fit your purpose better.
Step 1: Upload an image to represent your show. You can leverage your profile image from your BlogTalkRadio page.
Step 2: On the next page, uncheck the options to share and like this page. This will allow you to make any changes before launching your page to the world. Once your page is all set up, you can go back and change these options.
Step 3: Provide a link to your show page, and use what you’ve written for your profile page to give a description of your show.
Congrats! Your page is now set up. Check out some of the ideas in Get Started, which is the next page that you are taken to. You can start adding content, promoting your page, and lots more!
If you have question, see Facebook’s Page help section, and ask for advice on our Get Satisfaction page. And you can also read up on these Facebook tips from a post we did before. Good luck with your new Facebook Page!
Social networking platforms are a great way to promote your online talk show on BlogTalkRadio. Using tools like Twitter, Facebook, Cinch, and MySpace, you can cross-promote your content and gain more followers, friends, and ultimately, listeners. In essence, the more people online who feel connected to you and your interests, and the easier you make it for them to stay connected and keep up with you, the more likely they are to check out your BlogTalkRadio show. Keep your friends and fans engaged and entertained, and you can be confident that your listeners will increase.
Here is the first in a series of posts on how to maximize these site’s offerings and expand your listener base online.
Here are a few basic tips to get you started:
Build Killer Profiles: Your profiles are what define you as you interact within the different social networks. Make sure yours is one that helps people find you and inspires them to connect. A keyword-rich description and good picture are a great place to start.
Cross-Link Your Profiles: When you are setting up new profiles on sites, make sure to cross-link them. For example, on your BlogTalkRadio profile link to your Facebook, Twitter and other profiles, and vice versa. This helps you build friends and followers across the different sites where you participate.
Promote Your Profiles: A simple way to get started promoting your profiles and your show is to include logos and links to them on your website and in your email signature.
In the weeks to come, we will cover tips for using Cinch, Facebook, and MySpace.
This week, here are some tips for using Twitter to promote your show:
Twitter offers a very short and sweet way to get your message out there, and using less than 140 characters and a link can get new listeners to your show fast. Once you have created an account (it’s a good idea to use your show’s name as your Twitter handle), be sure to follow your fellow BlogTalkRadio hosts, current listeners, and real life friends. From there, you can start searching for people with similar interests who would be intrigued by your show’s content, add them and then add their friends and followers. Often times they will follow you right back.
Another technique for building your network on Twitter is to use Twitter Search, or keyword search in TweetDeck to scan tweets for related content, and start conversations with new people. It is also a good idea to announce your Twitter handle during your show. You can connect your BlogTalkRadio account to automatically post to Twitter, which automatically publishes show promotion tweets when you are going on air. Here is a link to a screencast on how to do this. When it comes to content, don’t just tweet self-promotional messages, try to offer value to your followers by conversing with them, offering news and opinions that are interesting, useful, funny, or unusual.
Here are a few links to other articles that you may find helpful on Twitter:
Stayed tuned for Part 2 of “Using Social Media to Promote Your Show.”
Today we have released a new form which will simplify the Featuring process on BlogTalkRadio.
You can find the form when you login and hit the “Promote” tab under “Features Requests.” Or click here.
The form allows hosts to select a segment, describe why it should be featured, input guest information, insert weblinks to promotional materials, and upload photos all in one form.
With this easy-to-use form, you can request to be featured in a few different ways.
Featured On the Homepage scrollbar (upcoming)
Featured in Category (archive)
Considered a Featured Host
Request a segment to consider for Best of BTR
With all these different types of Features Requests in one place, it will be much easier for hosts to submit information directly from their segments, and easier for BlogTalkRadio to keep track and process your requests.
Please check out the form, and try it out! The form has fields for detailed information, but not all fields are required to submit. When you have submitted the information successfully, you will receive a message confirming receipt of your request. Its simple and cuts down on the (digital) paper trail of sending multiple emails.
The Features and Promotion team will always be available at firstname.lastname@example.org to assist, answer questions, and read schedules you are working on. The Features requests, however, will have to be submitted through this form in order to be processed. You’ll have time to transition, but if you try the form, you’ll want to switch right away!
As always, since BlogTalkRadio is a live network, featuring decisions are made according to requests received and daily content. For this reason, BlogTalkRadio is unable to confirm featured slots in advance. Featured spots are limited and BlogTalkRadio has sole discretion about promotion and feature status.
Thanks for hosting in our BlogTalkRadio community! Please email us if you have further questions.