The rules of marketing and public relations have changed. There is no question about this statement. But what are the new rules? What do we do about it? David Meerman Scott just might tell us.
David Meerman Scott joins John C. Havens on “New Media Havens” today, at 11:30am ET to discuss David’s book “The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. Hmm, what online tools can I think of where you can talk directly to your audience…hmm, and have them talk back? Hmm.
David is a online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com.
Specifically, John and David will address thoughts on how people who are NOT in the new media space have responded to the book’s concepts. Join the discussion at (646) 716-7071. Whether you’re a seasoned online marketing veteran or a novice to this space, you can get and give something to this conversation.