Tag Archives: Search Engine Optimization

Host Tip of the Week: Using Tags and Keywords When Scheduling Your Shows

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We are often asked by BlogTalkRadio hosts how they can bring in more search engine traffic to their BlogTalkRadio show pages. One of the best and most cost effective ways is by focusing on SEO (Search Engine Optimization).

What does this mean? Some of you may have started to schedule your show and gotten to the area marked “Add Tags or Keywords” and breezed right through it with out much thought. This area is actually very valuable when it comes to increasing the amount of traffic sent to your show from the search engines.

In this post we wanted to explain a few basic SEO concepts and resources so you can super-charge your show for  the search engines and attract the more listeners.

WHAT ARE TAGS & KEYWORDS ?

A “Tag” or “Keyword” is a word or phrase that’s descriptive and specific to your show’s content, and should be the words that your audience will type into their search engine when trying to find your show. For instance, say someone is searching for photos of Brad Pitt. The key phrase used for this search might read “Brad Pitt pictures.” This search term will bring up all the websites offering images of Pitt, and all the websites using this phrasing.

HOW TO USE TAGS AND KEYWORDS WHEN SCHEDULING SHOWS
To find the tags or keywords that work the best for you, you may want to do some keyword research to find the most popular keywords for your show content. Make a list and choose the most relevant and popular keywords associated with your show (we recommended 3-5 per show). You’ll want to use these words in your tags and include them several times in your show title and description (without being completely apparent.)  It is most effective when the keywords are related. Always try to create unique titles for your shows and place your “best” keyword (based on the topic) in the title of your show. This helps tell the search engine (as well as the reader) what your content is about.

TIPS AND TRICKS
Try to keep your title as easy to follow and straightforward as you can. Also, remember that the better your spelling and grammar are, the more likely your keywords are to actually work ;).

So for example, for a show about tags and keywords; here is how you can get some stellar SEO:

Your tags could include the following:
best tags, tags and keywords, keywords, increase page views, keyword tagging

Your title could be: Increase Your Page Views with Tags and Keywords

Your description could include:
On tonight’s show Increase Your Page Views with Tags and Keywords, (host name) teaches you how to increase your page views by keyword tagging your show page. Tags and keywords are the number one way to increase page views and get listeners to your show. We will cover how to do research on your tags and keywords, choosing the best tags, and much more.

Some examples of not so great choices might be:
article, views, titles, search engines, performance

Here are a few places you can go to for keyword suggestion:

* Wordtracker
* Google AdWords
* Keyword Discovery
* SelfSEO

SEO is a good topic to study up on when it comes to marketing your show, here are a few great resources for you to check out:

SEOMoz
SelfSEO
SearchEngineWatch

Good luck in your SEO!

Search Engine Optimization (SEO) with BlogTalkRadio

Entrepreneur Article Featuring BlogTalkRadioEntrepreneur recently published a great article, 5 Easy Ways to Improve Your Site’s Search Engine Ranking, on how SEO can help individuals and businesses grow their online presence. There were some very helpful tips included in the article, and it actually features a member of our BlogTalkRadio host community Juliet Johnson. Nice work Juliet!

Juliet uses the BlogTalkRadio platform as part of her overall marketing and search engine optimization strategy for her High-End Real Estate Staging company. Her show, Carolina REAL Matters, features interviews with top realtors covering her geographic service footprint.

BlogTalkRadio can be very powerful from an SEO perspective if you spend a little time before you set up your shows and episodes to think about what your audience is searching for and what terms they use to search for it. Including strategic keywords in your show descriptions and in your keyword tags on BlogTalkRadio can be a great way for potential listeners to find you and your content. Tip number two in the Entrepreneur article, “Conduct keyword research,” gives some great information on how to explore what terms and phrases your target audience are searching on.

A social media and search engine consultant that I know here in Seattle, Rory Martin, did a test on our platform to explore its SEO strength for his clients. Within five days his show on BlogTalkRadio was on page one of Google for the term he was optimizing for, and it is still there.

So if you are thinking about creating your own online talk radio show on BlogTalkRadio, or you are setting up future episodes for your existing show, be sure to remember to:

1) Include unique keyword tags in your BlogTalkRadio Show Profile
2) Include unique keyword tags on each episode: Names of Guest, Topics, etc. Be specific!
3) Write keyword-rich descriptions for each episode
4) Include one or two keywords in each episode title
5) Once you find the right mix of terms, be consistent in using them

It might take a little more time, but it will help ensure that your audience finds your great content as they search online.