Tag Archives: Seth Godin

This Week in BlogTalkRadio, 1/18-1/24

Another week whizzed by on BlogTalkRadio.  With the recent events in Haiti, we thank our hosts for participating in raising awareness through ashanti21their shows.  Here are some highlights:

Sultry singer Ashanti spoke with Mr. Media about her heartwarming role as the celebrity volunteer on Extreme Makeover: Home Edition.

Actress Michelle Monaghan spoke with Betty Jo about her edgy role in upcoming flick, Trucker.

Marketing guru and author Seth Godin talked with The Publishing Insiders about his new book Linchpin: Are You Dispensable?

Alpha Waves Radio welcomed Bear McCreary, the composer behind all the stirring sounds of Battlestar Galactica.

Jerry Rice, widely recognized as one of the greatest wide receivers in NFL history, chatted with Bottom Line Sports.

peopleshistory1Film journalist Peter Biskind discusses his controversial new book, Star: How Warren Beatty Seduced America, with The Movie Geeks.

Harper Perennial and The Zinn Education Project presented a conversation with Howard Zinn on his acclaimed book, A People’s History of the United States.

JD Lasica launched his show with a discussion with Pamela Hawley of Universal Giving, featuring ways to contribute to Haiti relief efforts.

If you missed these interviews the first time around, tune into the on-demand versions linked here.  For more Featured content from this week, check out our Weekly Best section, and our Featured Talk Radio area on the homepage.  If you have a favorite moment from this week not included here, share it with us in the Comments section.

Have a great weekend!

To Survive in a Digital World, Newspapers Must Shift Radically – or Face Extinction

Dubbed a player by top industry pub.

Alan Levy

by Alan Levy

Seth Godin makes many relevant points in his recent blog post entitled “Watching the Times Struggle and What You Can Learn.”  The marketing guru has come up with a series of innovative suggestions for The New York Times as they confront the most challenging environment in their history.

While there are no doubt many things the newspaper of record can do to stem its losses, can it be enough to offset the enormous structural gap between their online advertising revenues and their offline revenue model?

In my view, the answer is no.

In a recent article by The Times‘ own David Carr, David clearly explains that the revenue CPMs generated by nytimes.com is a fraction of the dollars generated by home delivery, advertisements in the actual paper and newsstand sales.  He goes on to say, “Newspapers, which began the race with a huge lead in terms of human assets, may end up just another part of the under-informed commodity of clutter.”

This problem is not simply limited to The Times; it’s one that’s impacting most major newspaper and magazine.

Please consider this: I still have The Times delivered to my home in New Jersey each morning. In fact, I am changing my delivery service to weekend only, simply because I never open the newspaper during the week, though I do enjoy the experience of reading the Sunday edition. That being said, back when when I subscribed to home delivery of a daily paper, I had two choices: The Bergen Record and The Times.  TWO CHOICES!

On the web, of course, I not only have hundreds (if not thousands) of responsible news outlets to consume much of the same content that appears in The Times, but I can read a more updated version of the paper for free from their site or via RSS – or even through my twitter alerts. Do I need to visit nytimes.com to read about Citibank’s recent bailout, or can I visit any number of world-class sites vying for my page view?

Again, newspapers have cannibalized their own base by offering the same content for free – and in a more timely manner – on their websites. Can they do anything different? Can they charge for this online content, much like The Wall Street Journal did prior to being acquired by Rupert Murdoch’s News Corp.?

The answer is of course no. But this is precisely why The Times will need a major structural change to survive. Today, online news is a commodity and The Times, The Journal and every other major publication will ultimately look at themselves in the mirror and completely change the way they report news.

There is no turning back.

Seth Godin Bestselling Author, Entrepreneur on BlogTalkRadio

BlogTalkRadio welcomes Seth Godin, marketing guru and agent of change, to the IABC ConferenceCast. Godin’s blog, books and presentations are revered in the industry for their insight and creativity. Today he shares some of that with BlogTalkRadio.

Godin

Seth Godin is a renowned speaker. Keynoting this summer at the IABC 2008 International Conference, Seth joins Shel Holtz today at Noon ET (click to listen), for an exclusive interview about his upcoming appearance in June.

Among other things, Godin is author of ten books that have been bestsellers around the world, including The New York Times business book bestseller list. Godin is also a contributing editor at Fast Company, holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable.