Tag Archives: Shel Israel

BlogTalkRadio Today: February 24, 2009

Jeff Conaway

Jeff Conaway

by Deb Ng

Lots to talk about today…check out our highlights! As always, all times EST:

  • Fred Willard drops in to chat with Betty Jo Tucker about his upcoming stint as co-host of the Robert Osborne Classic Film Festival and legendary roles in Best in Show, Waiting for Guffman and For Your Consideration. Don’t miss this entertainment episode this afternoon at 4:00.
  • Shel Israel, global neighbor, c0- author of Naked Conversations, and serious expert on social media networking shares his favorite web secrets today at noon.
  • The Tech Moms get geeky about your Digital Rights when it comes to posting information online, who owns the content, and how to understand Terms of Service before you agree – tonight at 9:00.
  • Celebrity Rehab patient and actor Jeff Conaway, his girlfriend Vikki and life coach Johnny Wimbrey and comedian Jim Florentine join Dr. Blogstein tonight at 9:00.
  • At 1:00 p.m. Sister 2 Sister discusses publishing an effective online newsletter.

Please see today’s On Air Schedule for a complete listing of all of today’s BlogTalkRadio programming.

Shel Israel and Mike Prosceno: Moving Social Media into the Real World

So much gets written about why people should care about Social Media, too few are actually talking about how to do it in the real world.

mikeprosceno John C. Havens and Shel Holtz from Web 2.Open interview Mike Prosceno, head of New Media Relations at SAP, and Shel Israel, new media maven, today at 3pm ET today for an in-depth look at SAP’s Global Survey.

Prosceno is VP of communications at SAP. Currently leading SAP’s Social Media Relations effort and evangelizing the use of social media internally for business productivity benefits.

ShelIsraelShel Israel, co-author of “Naked Conversations”is doing work with SAP on a Global Survey on how people all over the world use new media.

Shel Holtz is a noted PR blogger, podcaster and author in demand as a speaker at conferences and workshops around the world.

Astroturfing with Shel Israel and Geoff Livingston

Astrowhat? Wikipedia defines astroturfing as formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior.

Or grassroots sleaze, to quote host Toby Bloomberg.

noastroturfing1.gifThe goal is to simulate independent public reaction to a product, service, or cause by orchestrating the behavior of many diverse and geographically distributed individuals. Fakin’ it.

Shel Israel, author of “Naked Conversations” and Geoff Livingston, author of “Now Is Gone” join host Toby on Diva Marketing Talks today at 6:30pm ET to talk about how astroturfing is impacting social media marketing.

For more information, an anti-astroturfing group started by Paull Young and Trevor Cook has developed a great resource and warehouse of information including case studies, commentary and links on The New PR Wiki.