We are often asked by BlogTalkRadio hosts how they can bring in more search engine traffic to their BlogTalkRadio show pages. One of the best and most cost effective ways is by focusing on SEO (Search Engine Optimization).
What does this mean? Some of you may have started to schedule your show and gotten to the area marked “Add Tags or Keywords” and breezed right through it with out much thought. This area is actually very valuable when it comes to increasing the amount of traffic sent to your show from the search engines.
In this post we wanted to explain a few basic SEO concepts and resources so you can super-charge your show for the search engines and attract the more listeners.
WHAT ARE TAGS & KEYWORDS ?
A “Tag” or “Keyword” is a word or phrase that’s descriptive and specific to your show’s content, and should be the words that your audience will type into their search engine when trying to find your show. For instance, say someone is searching for photos of Brad Pitt. The key phrase used for this search might read “Brad Pitt pictures.” This search term will bring up all the websites offering images of Pitt, and all the websites using this phrasing.
HOW TO USE TAGS AND KEYWORDS WHEN SCHEDULING SHOWS
To find the tags or keywords that work the best for you, you may want to do some keyword research to find the most popular keywords for your show content. Make a list and choose the most relevant and popular keywords associated with your show (we recommended 3-5 per show). You’ll want to use these words in your tags and include them several times in your show title and description (without being completely apparent.) It is most effective when the keywords are related. Always try to create unique titles for your shows and place your “best” keyword (based on the topic) in the title of your show. This helps tell the search engine (as well as the reader) what your content is about.
TIPS AND TRICKS
Try to keep your title as easy to follow and straightforward as you can. Also, remember that the better your spelling and grammar are, the more likely your keywords are to actually work ;).
So for example, for a show about tags and keywords; here is how you can get some stellar SEO:
Your tags could include the following:
best tags, tags and keywords, keywords, increase page views, keyword tagging
Your title could be: Increase Your Page Views with Tags and Keywords
Your description could include:
On tonight’s show Increase Your Page Views with Tags and Keywords, (host name) teaches you how to increase your page views by keyword tagging your show page. Tags and keywords are the number one way to increase page views and get listeners to your show. We will cover how to do research on your tags and keywords, choosing the best tags, and much more.
Some examples of not so great choices might be:
article, views, titles, search engines, performance
Here are a few places you can go to for keyword suggestion:
SEO is a good topic to study up on when it comes to marketing your show, here are a few great resources for you to check out:
Good luck in your SEO!