Tag Archives: social media marketing

Overheard: Angela Bassett a Go-To for Badass Roles | 03.20.13

Angela Bassett on her latest Badass role with Morgan Freeman

by Joy Keys in MOVIES

Her breakout role was Tina Turner in What’s Love Got to Do with It. Next, Angela Bassett plays the head of the Secret Service opposite Morgan Freeman in Olympus Has Fallen.


NHL Fans: former ref kerry fraseR Shares icy truth

by Fan Junkies Radio in SPORTS

Former NHL referee Kerry Fraser talks about his career, his opinion on current NHL refs and his popular blog, “C’Mon Ref!”


walking Dead’s Michael rooker’s favorite Disney princess

by chitchatchicks in TELEVISION

Actor Michael Rooker plays Merle Dixon in The Walking Dead. He talks about playing brutes, villains, psychopaths and the occasional good guy. 


social media marketing tips from the marketing Momma

by Behind the Mic Radio in MARKETING

Marketing Momma Kate Wilbur shares valuable tips on social media marketing and promotions.


AUSSIE Worship leader & Singer’s revealing jesus project

by Get Real Live in CHRISTIANITY

Australian worship leader/singer Darlene ZschechIsrael Houghton and Kari Jobe talk about The Revealing Jesus Project, a CD + 365-day devotional. 


Trending Topics on BlogTalkRadio

The World According to Guy: Stop Pimping and Start Growing Your G+ Circles

Best-selling author Guy Kawasaki believes Google+ will ultimately win the social networking game. “This is Google, after all,” he said on BlogTalkRadio University earlier this week, noting that we shouldn’t underestimate the power of the No. 1 search engine.

Guy shared ready-to-apply tips from his book with the BTR community. Select the image above to listen to the podcast.

Guy’s chat with us was not only informative — he answered a bunch of BTR listener and host questions — but also super entertaining. At one point, he likened himself to the Pope! Listen to the full interview for a fun breakdown of this important social networking tool.

OUR BURNING GOOGLE+ QUESTIONS

Besides buying his new book (on Amazon as both softcover and ebook versions, in the iBooks store, at Barnes & Noble as both Nook and softcover versions), we asked Guy the best way our BTR community can get started on G+.

Q: Should our hosts create a personal page or a branded page?

Guy: Branded pages have limitations because the person has to follow you before you can follow that person back. Your hosts are people first, brands second. If you’re representing Boeing or Porsche or Procter & Gamble, then yes, create a brand page. But for most solo practitioners, create a personal page.

Q: What sets Google+ apart from Twitter and Facebook?

Guy: Twitter is about gaining perspective, such as how long the line is at Starbucks, there’s an earthquake in Peru, etc. And Facebook is for pre-existing friends — people you know enough to care about their baby, their cat rolling over, etc. — you’re connected by blood or history. Google+ is about passions. For instance, very few of my Facebook friends share my passion for photography, so I can share those posts on Google+, which is for finding people you don’t know yet who share a common interest with you.

Listen to Google+ Expert Guy Kawasaki Share Google Plus Tips on BlogTalkRadio

 

 

 

Q: Can you talk about the power of Google behind G+?

Guy: No one knows search like Google. Let’s say you’re interested in SXSW but can’t go this year, so during it, you want to know what’s happening. If type SXSW into Google, you’ll see standard coverage by the New York Times, Mashable, CNet, etc. All the journalistic entities. But if you type the same keyword into Google+, you’ll see posts by people you know — insider posts that are remarkably different from, say, the Christian Science Monitor‘s posts on it. Google+ gives you more personalized results.

Q: Since many of our BTR hosts have shows on topics they’re passionate about, what’s the simplest way to grow their audience on G+?

[Guy’s answer to this one was short and smart. Listen to the interview online to find out this simple-yet-powerful tip.]

Google+ is one of the most powerful ways BTR hosts can grow their listening audience.

Q: What’s the best way to use G+ for self-promotion?

Guy: I use what I call The NPR Model: NPR provides good content 365 days a year. Every so often, they run the telethons to fundraise. We tolerate them because we feel a sense of obligation. So what you should do is become a sector expert and promote good content all the time, so that when you want to promote your stuff, people won’t be offended. The community doesn’t tolerate pimping all the time.

[Listen to the full interview for a real-life example on how to market your local business.]

Q: How often should we post?

Guy: I post 10 times a day, 365 days a year. But that’s what works for me. 10 times a day is only too much if you post crap. I don’t post crap. I post between 7 a.m. and 7 p.m. PT, the prime time for posting. I use tools for scheduling posts. [To find out which ones, listen in.]

Q: Should we make all our posts public?

Guy: 100% of my posts are completely public. I understand the utility of posting to a specific circle, but I’m trying to post to my followers. Every post goes to my closest 2.8 million friends.

Listen to Google+ Expert Guy Kawasaki Share Tips on BlogTalkRadio

Installing Guy-approved tools will optimize your G+ experience. Listen to our interview to find out which ones.

GUY’S TOP 3 G+ TOOLS

There are 3 tools Guy considers indispensable for optimizing your G+ experience. Listen to the complete interview to find out which ones are Guy-approved.

TALKBACK

Are you on Google+? If so, comment below with your profile so we can add you to our Circles!

And feel free to share some of your favorite G+ tips!

Visit Guy’s G+ profile and add him to your Circles.

 

Curious About Google Plus? Submit Questions for Tomorrow’s Show with Guy Kawasaki

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

For newbies and advanced users, with tools to optimize G+

Show of hands: How many of you started your G+ profile but couldn’t get the hang of it or find the energy for another social network?

Tech entrepreneur Guy Kawasaki will change all that.

On Tuesday 8/28 at 1PM EST, Guy will answer questions from the BTR community and turn doubters into believers.

The best-selling author of What The Plus, Google+ For The Rest of Us, Guy calls G+ the “better social network,” for anyone looking to meet others who share their interests, because it’s simpler to use.

Best-Selling Author and Google Plus Expert Guy Kawasaki Shares G+ Tips on BlogTalkRadio

G+ expert Guy Kawasaki will answer your questions on Tues., 8/28, at 1PM ET on BTR.

 

Ask Guy Your Google+ Questions!

5 ways to send us your questions:

Online: Listen live and join the chatroom.

Twitter: Follow hashtag #GuyKOnBTR during the show or visit our twebevent.

Facebook: Ask questions and chat.

G+: Use hashtag #GuyKOnBTR or add your question or comment here.

Phone: Call in, ask a question and listen to the show at 323-843-6062.

To Review: You. Guy. Tomorrow. Tuesday. 1PM ET. Ready your questions for this special show!

 

 

Our Go-to Guy: Guy Kawasaki to Share His Google+ Know-How

Best-Selling Author Guy Kawasaki to Guest on BTR

Guy Kawasaki shares G+ tips on BTR on Tue., 8/28, at 1 PM ET.

Isn’t it cool to live in a world where tech industry superstars can enjoy a fan base comparable to those on the red carpet?

Original Apple employee, thought leader and bestselling author Guy Kawasaki has 2.8 million followers on Google+, 1.1 million Twitter followers and a combined 300K Facebook likes. Next week, he’ll tell BlogTalkRadio University why Google+ outperforms all other social networks. Hint: It’s not just a numbers game.

To Guy, Google+ — or G+ to the initiated — is as special as Macintosh. The author of 10 books (including Enchantment, The Art of the Start, How to Drive Your Competition Crazy and The Macintosh Way), Guy felt compelled to write his latest go-to guide, What the Plus! Google+ for the Rest of Us, because he considers G+ the better social network. With simpler tools and built-in search capabilities, G+ makes it incredibly easy to connect with others based on shared interests.

On Aug. 28, Guy will talk tips with the BTR community, so we all can learn how to get the most out of this rapidly growing social network.

Guy Kawasaki's new book, What the Plus! Google+ for the Rest of Us

Guy’s new book is loaded with tips for G+ newbies.

Get in the Conversation, Get on G+

If you haven’t taken a dip in the G+ swimming pool yet, mark your calendars for Tuesday, August 28, at 1 p.m. ET, when you can test the waters and get simple, ready-to-apply tips from Guy.

Tune in to learn valuable G+ tips like:

•  How to circle (follow) people

•  How to perfect your profile

•  How to craft effective posts

•  How to respond to comments

•  How to share photos

BTR hosts: Learn about a powerful marketing platform for growing your show’s followers.

BTR listeners: Find out how much fun can be had expanding your circle of friends.

QUEUE UP YOUR G+ QUESTIONS

Submit Your Google+ Questions for Guy Kawasaki on BTR's Social Media PagesIf you listen live, you can submit questions in the BTR chatroom or call-in at 323-843-6062 to ask a question and listen! Or you can submit your questions ahead of time on social media: Use hashtag #GuyKOnBTR to submit your question on Google+ or on Twitter, or post one on our Facebook page. Or, you can comment below!

Remember, Guy’s book is aimed at newbies, so no question is too small.

This value-packed show begins at 1 p.m. ET on Tuesday, Aug. 28. Get informed and get in the G+ inner circle!

Part Three: Using Social Media to Promote Your Show, Cinch

hosttip-of-the-week1We’ve covered how to use some of the most popular tools online to aid promotion of your BlogTalkRadio show. Now, let’s turn to Cinch, a free service available from BlogTalkRadio, which uses audio recording and sharing technologies to get the word out online.

How does Cinch work?
With Cinch you can easily create and share audio, text and photo updates using your phone or computer. Cinch’s tools enable users to capture and report on the go, and add new dimensions to the usual text updates online. These updates can then be shared across the web, through Facebook, Twitter, CinchCast.com and more.

Below are some helpful tips on how to use Cinch to promote your online radio show:

TIP 1: Use Cinch for Advanced Promotion
Use Cinch to tell your listeners, veteran and prospective, about your next show by creating audio cinches and automatically pushing them to your Facebook and Twitter accounts. This streamlined process will take a few steps out of your promotional efforts.

You can easily share a short audio clip telling your fans about an upcoming guest, previewing what topics you will cover in your next broadcast, or other highlights that might entice them to participate. Audio cinches give your promotional messages a personal touch, and will draw in listeners. With your cinch promotion you can include text with show details and a photo of your guest or show logo.

The added benefit of Cinch is that you can also share your cinches on your website or blog using a simple embed code or by creating a custom cinch player in the Cinch Toolbox.

TIP 2: Use Cinch to Promote Past Shows
Many listeners on BlogTalkRadio consume content on demand rather than live, so promoting your show after it has aired is just as important as promoting beforehand. Use Cinch to leave a short audio message about your last show, or re-promote one of your favorite past interviews.

TIP 3: Enlist a Cinching Army
Cinches spread fast! Use Cinch to take advantage of the tried and true “word of mouth” method of promotion. Enlist your friends and family to share your cinches, and if so inclined, to record and share their own Cinch messages about your show onto their blogs and websites. So things go smoothly, approach family members and pals who have already embraced social networking first.

Using Cinch can increase the depth and versatility of your promotional efforts. With its ease of use, an automatic push to Twitter and Facebook, and its fast growing community, Cinch has proven an effective tool for reaching out, and bringing people back to your show time and time again.

We would love to hear your social media marketing ideas. Please share them in the comments below. Read our previous posts here.

Social Media Tips for Small Business on ‘Coach Tim’

socialnomics-graphicI do not think that anyone would argue the fact that social media is changing how we interact and do business online. Last week there was a great show on BlogTalkRadio hosted by Tim Dollmeyer of “Coach Tim.” It highlighted how social media can help a small business market more efficiently and effectively. The show’s featured guest, Erik Qualman, shared some interesting perspectives on the space and helpful tips from his recently published book called Socialnomics.

In this hyper-connected world we live in, we increasingly turn online to do research and make decisions on products and services. With the advent of social media, the online search has gone well beyond just searching and finding product listings on a company’s website. We can now read what other people think about products in a wide range of online forums and easily reach out to our networks with tools like Twitter or Facebook to get suggestions. Positive (and negative) feedback now spreads much more quickly. And according to Qualman, the influence of an individual’s social graph is continuing to grow in importance with the release of services such Google Wave, Google Sidewiki and others.

That is why it is so important for businesses of any size to understand and leverage social media as they build relationships with their customers and prospects. In Coach Tim’s show, Qualman referenced that businesses are having to shift their sales and marketing strategies and take a more Dale Carnegie-like approach, “Listen first, sell later.” And social media provides an excellent way to listen.

Qualman shared a simple four step plan for small businesses looking to get started with social media marketing.

1) Listen to what people are saying about your company (and your competitors.) Qualman suggested that this is the best place to start. He also provided some great suggestions on FREE listening tools: Twitter Search, Google Blog Search, and Yahoo Site Explorer. You can also find a great list of other social media listening tools in this Marketing Profs article

2) Interact and join the conversation. Find a way to participate in the conversation in a way that makes sense for your business. This is an area where BlogTalkRadio helps a large number of small businesses by empowering them to join the social media conversation with a live, interactive radio show. We also have a cool new service called Cinch that helps business join the conversation on Twitter and Facebook with engaging audio, text and photo updates.

3) React to the conversation. One of the best ways to build relationships with your customers is to show them you value their feedback. Make sure that you are taking action on and acknowledging the feedback you receive.

4) Soft selling. If you take care of the first three steps, Qualman suggested the process of selling will be much easier, because you have been listening to what they want and have showed them that you value the relationship.

If you run a small business and are looking to find out how you can start to experiment with social media, this is a great show to listen to. You can listen to the full episode below.

Astroturfing with Shel Israel and Geoff Livingston

Astrowhat? Wikipedia defines astroturfing as formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior.

Or grassroots sleaze, to quote host Toby Bloomberg.

noastroturfing1.gifThe goal is to simulate independent public reaction to a product, service, or cause by orchestrating the behavior of many diverse and geographically distributed individuals. Fakin’ it.

Shel Israel, author of “Naked Conversations” and Geoff Livingston, author of “Now Is Gone” join host Toby on Diva Marketing Talks today at 6:30pm ET to talk about how astroturfing is impacting social media marketing.

For more information, an anti-astroturfing group started by Paull Young and Trevor Cook has developed a great resource and warehouse of information including case studies, commentary and links on The New PR Wiki.