Tag Archives: social media tips

Part One: Using Social Media to Promote Your Show, Getting Started & Twitter

hosttip-of-the-week3Social networking platforms are a great way to promote your online talk show on BlogTalkRadio. Using tools like Twitter, Facebook, Cinch, and MySpace, you can cross-promote your content and gain more followers, friends, and ultimately, listeners. In essence, the more people online who feel connected to you and your interests, and the easier you make it for them to stay connected and keep up with you, the more likely they are to check out your BlogTalkRadio show. Keep your friends and fans engaged and entertained, and you can be confident that your listeners will increase.

Here is the first in a series of posts on how to maximize these site’s offerings and expand your listener base online.

Here are a few basic tips to get you started:

Build Killer Profiles: Your profiles are what define you as you interact within the different social networks. Make sure yours is one that helps people find you and inspires them to connect. A keyword-rich description and good picture are a great place to start.

Cross-Link Your Profiles: When you are setting up new profiles on sites, make sure to cross-link them. For example, on your BlogTalkRadio profile link to your Facebook, Twitter and other profiles, and vice versa. This helps you build friends and followers across the different sites where you participate.

Promote Your Profiles: A simple way to get started promoting your profiles and your show is to include logos and links to them on your website and in your email signature.

In the weeks to come, we will cover tips for using Cinch, Facebook, and MySpace.

This week, here are some tips for using Twitter to promote your show:

Twitter offers a very short and sweet way to get your message out there, and using less than 140 characters and a link can get new listeners to your show fast. Once you have created an account (it’s a good idea to use your show’s name as your Twitter handle), be sure to follow your fellow BlogTalkRadio hosts, current listeners, and real life friends. From there, you can start searching for people with similar interests who would be intrigued by your show’s content, add them and then add their friends and followers. Often times they will follow you right back.

Another technique for building your network on Twitter is to use Twitter Search, or keyword search in TweetDeck to scan tweets for related content, and start conversations with new people. It is also a good idea to announce your Twitter handle during your show. You can connect your BlogTalkRadio account to automatically post to Twitter, which automatically publishes show promotion tweets when you are going on air. Here is a link to a screencast on how to do this. When it comes to content, don’t just tweet self-promotional messages, try to offer value to your followers by conversing with them, offering news and opinions that are interesting, useful, funny, or unusual.

Here are a few links to other articles that you may find helpful on Twitter:

http://www.twitip.com/13-twitter-tips-and-tutorials-for-beginners/

http://twittercism.com/10-easy-ways-to-maximise-your-twitter-experience/

Stayed tuned for Part 2 of “Using Social Media to Promote Your Show.”

Until next week y’all.

Christie Sweet

Part Two: Using Social Media to Promote Your Show, Using Facebook

hosttip-of-the-weekThis is part two of our multi-part series on promoting your online talk radio show using social media. (Read part one)

This week we will focus on Facebook. Using Facebook is a great way to market and build your show’s community.  Below are some tips that can help.


TIP 1: Create a Facebook Fan Page for Your Show
Starting a Facebook fan page helps build a community around your show.  Remember to provide value or content of interest to your followers and fans and listen to and interact with friends who make comments or share on your page. Make sure you are not using the page merely to push out information about your show time! Share links, ask questions, give tips and ideas to build your own community on Facebook.

dr blogstein screenshot One BlogTalkRadio host who uses Facebook fan pages to promote his show well is  Dr. Blogstein of The Radio Happy Hour.  Dr. Blogstein share updates about his show, but also includes other engaging content such as quizzes, photos, and more.

TIP 2: Join Facebook Groups
One of the best ways to meet like-minded people online is to join Facebook groups on topics of interest to you and your show. Share ideas and tips and further establish yourself as an expert in your show’s subject mattter within these groups. Then, fine appropriate times to talk about your show, especially if you have an upcoming notable guest of interest to the group.

TIP 3: Add Value to the Community
Make friends on Facebook with people who interest you, and stay active with them by commenting on their walls. If you become an online friend, they will want to learn more about you and what you are doing, including your work on BlogTalkRadio.

TIP 4: Set Up a Facebook Event
Have a special guest coming up or broadcasting live from an event such as a baseball game, concert, or conference? Spread the word by creating a Facebook event, and invite everyone you know online. Don’t forget to include the date, time, a detailed description of your show’s content, and the link.

TIP 5: Ask Your Friends to Spread the Word
When you post information about your shows on Facebook, be sure to include a brief note encouraging your friends to spread the word to other interested parties.

TIP 6: Add a Show Player or a Badge to Your Facebook Profile
player_embedShare your content by adding your player to your Facebook profile, and encourage your friends to do the same.

Just follow these simple steps:

Go to your show profile page on BlogTalkRadio
-Click on “Add this player to your websites” button
-Click on “Post to Social Networks using Gigya” button and select Facebook
-Click on Post, then Add to Profile

Or you can add the badge to your profile page by copying and pasting the badge code into the “Gigya My Stuff” application on your Facebook profile. To add the player or badge to your fan page you will also just need to add the “My Stuff” Application, and copy and paste code from the  ”Add this player to your websites” page on BlogTalkRadio.

And, just like with Twitter, you can connect your BlogTalkRadio show directly to your Facebook profile to cross-promote. (For more information, check out this quick screencast.)

If you have any questions, feel free to contact us or leave a comment below.

Stayed tuned for Part 3 of “Using Social Media to Promote Your Show.”

Until next week, y’all!

Part Three: Using Social Media to Promote Your Show, Cinch

hosttip-of-the-week1We’ve covered how to use some of the most popular tools online to aid promotion of your BlogTalkRadio show. Now, let’s turn to Cinch, a free service available from BlogTalkRadio, which uses audio recording and sharing technologies to get the word out online.

How does Cinch work?
With Cinch you can easily create and share audio, text and photo updates using your phone or computer. Cinch’s tools enable users to capture and report on the go, and add new dimensions to the usual text updates online. These updates can then be shared across the web, through Facebook, Twitter, CinchCast.com and more.

Below are some helpful tips on how to use Cinch to promote your online radio show:

TIP 1: Use Cinch for Advanced Promotion
Use Cinch to tell your listeners, veteran and prospective, about your next show by creating audio cinches and automatically pushing them to your Facebook and Twitter accounts. This streamlined process will take a few steps out of your promotional efforts.

You can easily share a short audio clip telling your fans about an upcoming guest, previewing what topics you will cover in your next broadcast, or other highlights that might entice them to participate. Audio cinches give your promotional messages a personal touch, and will draw in listeners. With your cinch promotion you can include text with show details and a photo of your guest or show logo.

The added benefit of Cinch is that you can also share your cinches on your website or blog using a simple embed code or by creating a custom cinch player in the Cinch Toolbox.

TIP 2: Use Cinch to Promote Past Shows
Many listeners on BlogTalkRadio consume content on demand rather than live, so promoting your show after it has aired is just as important as promoting beforehand. Use Cinch to leave a short audio message about your last show, or re-promote one of your favorite past interviews.

TIP 3: Enlist a Cinching Army
Cinches spread fast! Use Cinch to take advantage of the tried and true “word of mouth” method of promotion. Enlist your friends and family to share your cinches, and if so inclined, to record and share their own Cinch messages about your show onto their blogs and websites. So things go smoothly, approach family members and pals who have already embraced social networking first.

Using Cinch can increase the depth and versatility of your promotional efforts. With its ease of use, an automatic push to Twitter and Facebook, and its fast growing community, Cinch has proven an effective tool for reaching out, and bringing people back to your show time and time again.

We would love to hear your social media marketing ideas. Please share them in the comments below. Read our previous posts here.