Tag Archives: Talkers magazine

Talkers Mag: BlogTalkRadio Is ‘Redefining the Meaning of Grassroots Radio’

Sure BlogTalkRadio, what with its legions of expert, hard-working hosts, generates ample media coverage week in, week out (for which we are ever appreciative).

But rare is the occasion when the network—or, more precisely, its founder and CEO, Alan Levy—is splashed across the cover of a magazine.

Cover-age galore: Our own Alan Levy takes the stage.

Cover-age galore: Our own Alan Levy takes center stage.

In a  2,100-word report headlined “BlogTalkRadio Shows Amazing Innovation, Growth and Potential,” the new issue of Talkers details how BTR is “redefining the meaning of grassroots radio.”

“Whether it is empowering citizen journalists to better tell their story or enabling publishers of online newspapers, magazines and books to create and share a new form of interactive, monetizable content, BlogTalkRadio provides solutions to fuel the continued online conversation,” the mag quotes Alan saying.

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Talkers: BlogTalkRadio and The State of Internet Talk

Jayne Pearl, Special Projects Editor, Talkers Magazine, penned an article titled “The State of Internet Talk,” in which BlogTalkRadio was prominently featured. A PDF of the article, which was originally published in the March 2008 issue of Talkers, can be found here.

Talkers The article premise is that:

“…Internet talk radio has been growing steadily” and “…a strong case can be made that Internet talk radio is rapidly on its way to being a major media movement in popular culture.”

“BlogTalkRadio, which bills itself as the first social broadcasting network, includes many hosts whose shows are obscure, but somehow manage to nab guests who are anything but –– including the likes of Yoko Ono, presidential candidate Senator John McCain, Brad Pitt, Frank Rich and best-selling authors.”

CEO Alan Levy was quoted as saying:

“If Nike wants to focus on a sports category, we can give them 5,000 impressions or video pre-rolls, audio ads. We can drill down further to, say, college radio. Or to March Madness. We target exactly what advertisers want. If a host brings us a sponsor to their radio show, we’ll share the revenue 50-50 with that host. If we bring advertisers to the table, then the hosts get 35% and we’ll get 65%. By having a platform that incentivizes the hosts, they have more interest in promoting their show and creating content.”

An online version of the entire article can be found on the Talkers Magazine web site (subscription required) here or via the downloadable PDF.

Portfolio: BlogTalkRadio is the "Dominant Player"

BlogTalkRadio continues to make headlines as a dominant player in the citizen broadcasting space. Conde Nast’s Portfolio.com posted an article entitled All Talk? by David Levine today.

It takes a broad look at the citizen broadcasting trend and features BlogTalkRadio prominently in the piece as a dominant player.

It also features some notable opinions by industry leaders:

“‘I think that [BlogTalk] represents something that’s far greater than itself,’ says Michael Harrison, publisher of Talkers magazine, a leading talk-radio-industry trade publication. ‘There’s a whole bunch of new Web-based entities that I predict will be the media stations of the future.'”

And Levine offers some excellent points about the space:

But internet talk radio is also rapidly getting attention from prominent hosts, guests, and broadcasting companies—especially in the wake of the blog phenomenon, which mainstream media outlets were slow to accept.”

“The online amateur-radio niche is still sparsely populated, and as yet, largely undefined. BlogTalk is one of the few companies that currently offers a medium explicitly designed to emulate traditional radio, and this may be part of the key to the company’s relative success.”

BlogTalkRadio continues to strive to be the best platform for citizen broadcasters to have a voice and for everyone to join the conversation.

Read the entire Portfolio.com article here > >

Portfolio: BlogTalkRadio is the “Dominant Player”

BlogTalkRadio continues to make headlines as a dominant player in the citizen broadcasting space. Conde Nast’s Portfolio.com posted an article entitled All Talk? by David Levine today.

It takes a broad look at the citizen broadcasting trend and features BlogTalkRadio prominently in the piece as a dominant player.

It also features some notable opinions by industry leaders:

“‘I think that [BlogTalk] represents something that’s far greater than itself,’ says Michael Harrison, publisher of Talkers magazine, a leading talk-radio-industry trade publication. ‘There’s a whole bunch of new Web-based entities that I predict will be the media stations of the future.'”

And Levine offers some excellent points about the space:

But internet talk radio is also rapidly getting attention from prominent hosts, guests, and broadcasting companies—especially in the wake of the blog phenomenon, which mainstream media outlets were slow to accept.”

“The online amateur-radio niche is still sparsely populated, and as yet, largely undefined. BlogTalk is one of the few companies that currently offers a medium explicitly designed to emulate traditional radio, and this may be part of the key to the company’s relative success.”

BlogTalkRadio continues to strive to be the best platform for citizen broadcasters to have a voice and for everyone to join the conversation.

Read the entire Portfolio.com article here > >