Now that it’s clear that social media is not only a force to be reckoned with but one that’s here to stay, it’s only natural that the best and the brightest social-media minds gather to show the world how it’s done.
And that’s precisely what’s happening today in New York City at Social Communications: The Case Studies.
Beginning at 8:50 a.m. ET, three powerhouse brands and one major educational insitutuion – Coca-Cola, MTV, Tyson Foods and Boston College – will highlight the strategies that have worked for them within this brave new world.
More than 300 senior marketing, communications and media pro- fessionals from Fortune 1000, middle market and emerging-growth companies are expected to attend the event, sponsored by the Business Development Institute and held at The Graduate Center of The City University of New York.
Here’s the schedule:
—8:50-9:10 a.m. Case Study 1: Coca-Cola Conversations. Connecting an Iconic Brand to its Fans Presented by: Philip Mooney, director, Heritage Communications, The Coca-Cola Company.
—9:10-9:30 a.m. Case Study 2: How MTV engages its viewers for innovation. Co-presented by Diane Hessan, president and CEO, Communispace Corporation, and Allison O’Keefe Wright, VP, consumer insight, MTV.
—9:30-9:50 a.m. Case Study 3: Tyson: Tweeting & Feeding with Social Media. Presented by Ed Nicholson, director of corporate community and public relations, Tyson Foods.
—9:50-10:10 a.m. Case Study 4: Boston College Collaborates with Wikis & Other Social Media. Presented by Gerald C. Kane, Ph.D., assistant director of information systems, Carroll School of Manage- ment, Boston College.
To tune into live coverage of the seminars, click here.
To read more about the event, click here.