Win New Audiences With Good SEO Strategies
There are some small but very important things you can do to help boost listens to your broadcast. The combination of a relevant, catchy show name, great episode titles, and the use of keywords which give good results will work together to improve the SEO (Search Engine Optimization) on your show. Search results are heavily dependent on keyword relevance, so you want to get the most out of the capabilities you have. In this series, we will be talking about these three things to help optimize your SEO and search engine ranking for your show and in turn, drive more traffic to your broadcast. Continue reading
Learn how Tunein and Alexa can bring your show into homes.
Listening to your broadcast has become even easier. You can now submit your radio show to Tunein which will make your show available on Amazon Alexa devices. Amazon Alexa devices are wireless, voice-activated “smart speakers”, they have a personal assistant voice service named “Alexa” that is comparable to Siri. Continue reading
Learn how to have a clear plan for each guest to help grow your audience.
Be a Top Notch Broadcaster
Being a radio broadcaster opens many doors, interviewing celebrities and other A-listers give you the opportunity to meet some pretty amazing people. For example you could interview one of Hollywood’s top stars one day and the next day and you could be interviewing someone who won a pulitzer prize. People and their stories are the true core of broadcasting.
Left and right road sign on the road
There are many different destinations that audiences can listen to your podcast. As a podcaster, you want to make sure your podcast is available everywhere your audience is. The key is that one distribution point (your podcast host) is responsible for spreading your podcast across the internet via your RSS (Really Simple Syndication) feed.
Old fashioned radio disc jockey broadcasting
Having a conversation is something we do all the time, a part of everyday life. However, the power of the humble conversation as a marketing tool is being re-evaluated by marketers around the world as they are starting to see what an integral part of a communications strategy it can be – especially when it comes to broadcast media. AdWeek stated that
“the lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.”
This is particularly applicable to radio where conversations have the opportunity to last for longer periods of time compared to TV or video, meaning that in turn they become more natural and consequently draw listeners in. So, let’s take a look at conversation and how you can use it to your advantage in your content strategy!
It’s undeniable. Everyone who is putting themselves out there and broadcasting on a regular basis is keen to grow their audience. However, the art of gaining new listeners is not an easy one and is something which takes time and practice. How you go about drawing in those followers completely depends on what you’re talking about but there are some general rules which always help pique the interest of potential listeners. Make sure you’re not missing a trick by following these 5 rules!
The interview format is here to stay. Whether it’s a talk show, magazine profile or radio broadcast they attract listeners and viewers alike. Why? Huffington Post believes ‘we’ll always be drawn to Q&As about other people’s lives’ and Cultured Vultures confirms this ‘there is something to be said for being offered an insight into the mind of a well-known individual’.
Celebrity or not, we have an innate curiosity about other people’s lives and that’s the beauty of a great interview. On the surface it seems a simple enough format but a dynamic back and forth is much harder than it appears. If you’re not already on the interview bandwagon, you should think about getting them into your content plan, our ‘How to’ guide will answer your burning questions and put you on track to hosting great interviews!
How to: find those guests
Finding a great guest is the first hurdle to tackle but before you start cold-calling people you need to think about some important questions: who is my audience? what do they want to know? what will this guest bring to my show? Basically, you need to have a specific purpose for speaking to someone, any guest you invite on your show should enrich the themes you cover. A great start is to discover who the experts in the field you want to cover are, an advanced search on Amazon can help identify who has recently published a study in your field of choice – search by topic, then adjust the search for relevance and publication date.
The next step once you have honed in on a guest to is to imagine them as a ‘story’, thinking about the narrative you could create if they were on your show and how you would tell it to your audience. Research them and have an idea of where you want the discussion to go, drawing up a list of potential questions.
The Coffee With Kenobi podcasting network will be joining BlogTalkRadio. They will bring over four years worth of shows to the platform to take advantage of BlogTalkRadio’s unique monetization offerings.
Coffee With Kenobi Host and Co-creator, Dan Z says, “We are thrilled to bring members of our Coffee With Kenobi family network to BlogTalkRadio. If you love analysis and Star Wars conversation, this is the podcast you’re looking for!”
BlogTalkRadio’s Head of Content Jay “PodVader” Soderberg is excited to welcome the Star Wars themed podcasts. “If you can’t tell by my nickname, I have a soft spot for Star Wars content. Dan’s shows bring an intellectual point of view to the stories,” he says.
Along with the title show, The Coffee With Kenobi Network features 4 other programs including Comics With Kenobi, Rebel Reactions, Lattes With Leia and Legends Library. May the Force be with you as you tune in.
Fans can subscribe to podcasts on the Coffee With Kenobi page, website or the individual episodes on Apple Podcasts, Stitcher, TuneIn Radio, Aha Radio or Spreaker.com.