Author Archives: blogtalkradio

3 Podcast Monetization Predictions from Andy Toh, BlogTalkRadio’s Chief Architect & GM

This week, Seth Resler (Digital Dot Connector, Jacobs Media) interviewed Andy Toh about podcast monetization and measurement. Andy has been developing large-scale digital media properties for quite some time and is working to create ways for more hosts to earn money podcasting. As of now, only 8% of podcast hosts qualify for traditional revenue generating programs because many platforms want to see at least 5,000 downloads per latest episode before they start monetization efforts for a host. On top of this, podcasters in the 8% often leave money on the table because of how CPMs are paid for the first 45 – 60 days after a new episode. Since episodes are listened to on-demand after the 60 day mark, potential revenues are being lost.

When Andy arrived at BlogTalkRadio in 2014, he began developing technologies to extend monetization opportunities to more hosts. Here are his 3 podcast monetization predictions:

  1. As podcasters experiment with content strategies, editorial patterns will emerge. Podcast listenership will grow as more and more podcasters focus on creating high quality content that audiences love.
  2. Richer diversity of ad formats will help more podcasters access monetization opportunities and boost incomes of podcasters who are already earning podcast revenues.
  3. Automation on the buy-side will increase competition and efficiency. Right now, about 2/3 of digital ad buys are sold programmatically. Direct sales will account for premium offerings and a larger share of podcasters will be able to put their inventory up for bidding in marketplaces. 

You can read Andy’s insights and predictions about podcast revenues and check out BlogTalkRadio’s monetization platform.

BlogTalkRadio & Simple Podcast Press Join Forces to Create Publisher-Grade Podcasting Toolkit

[Simple Podcast Press & BlogTalkRadio] Today, Simple Podcast Press and BlogTalkRadio are pleased to announce a partnership that offers podcasters a simple toolkit that helps them grow their audience quickly by syndicating their shows across all podcasting platforms including their own website. This partnership solidifies an integrated podcasting platform that combines:

  • A publisher-grade podcast media hosting & publishing toolkit that scales as podcasters grow, enabling podcasters to:
    • Publish as much as they want per month, and manage their content easily
    • Host podcast episodes up to an initial limit of 500 hrs of content (in addition to initial import), but this limit grows as you grow
    • Import all your past episodes in one click
    • Syndicate their podcasts to iTunes, Apple Podcast App, Overcast, Stitcher, Pocketcasts and many other podcasting applications
    • Stream their podcast episodes everywhere – via social media, across the web, and on their own sites
    • Gain additional exposure on— a site visited by millions of monthly listeners, with a show page and episodes featured on the site
    • Measure all their listening activity across all channels including streams and downloads from across the web and mobile, social media streams, and app downloads.
    • Access accurate readings of real human activity on shows and critical insights on episode level engagement. 
    • Monetize listening activity against all episodes (not just the new) and across all listening channels to gain up to 6x more revenue potential than prevailing methods
  • A best in class podcast website publishing tool enables podcasters to:
    • Import all their existing podcast episodes in seconds to your wordpress site with a single click
    • Fully automate the publishing of new podcast episodes to their WordPress site
    • Grow their audience instantly by adding an email opt-in box and call-to-action buttons below each player
    • Keep their listeners engaged by adding clickable timestamps that allow them to easily jump to a specific time in the episode. 
    • Add social proof by showcasing their latest worldwide iTunes reviews anywhere on their website 

Typically, podcasters have to juggle multiple technical services to operate their podcasts: One for media hosting and syndication, one for streaming and sharing, one for measurement (if they want accurate metrics), one for monetization, and others for website publishing operations. It’s impossible to compare listening and engagement data from platforms that use different measurement techniques. On top of this issue, podcasting workflows become messy and podcasters bear the cost disadvantages of cobbling services together. This partnership creates a complete publisher-grade podcast publishing toolkit that unifies all of the critical functions needed by both new and established podcasters into a simple and integrated workflow. Podcasters no longer have to juggle disjointed services and pay a hefty premium of time and fees in the process.

“When I first met Hani two years ago as I initially entered the world of podcasting, it was at a demo of his very impressive and easy to use podcast website publishing plugin. We both saw a need for simplicity and engineering maturity in the podcasting space. I think this partnership brings together functions that really should not be separated in a podcasters workflow. We are excited to have integrated with the stellar SPP platform, and to be in partnership with the man behind it.” said BlogTalkRadio GM and Chief Architect, Andy Toh.

Hani Mourra, Simple Podcast Press Creator & CEO, said “The seamless integration between the Simple Podcast Press and BlogTalkRadio lets podcasters have the best of both worlds by automatically publishing podcast episodes to their WordPress site, while still taking advantage of the accurate and advanced stats tracking made available by the new BlogTalkRadio player and data platform.”

To take advantage of this partnership, podcasters can head to this page.

About Simple Podcast Press

Created by Hani Mourra in 2014, Simple Podcast Press is a WordPress plugin that is designed to automate the publishing of podcast episodes to your website, grow your audience, and build your email list faster than ever before. This tool also allows you to engage with your listeners using clickable timestamps and clutter-free transcripts, add social proof by showcasing your latest world-wide iTunes reviews, easily share your show notes with the automatic URL shortener and one click tweetables, and much more. With all of its latest features, it has evolved to becoming a must-have tool for all podcasters using the WordPress platform to power their website.

About BlogTalkRadio

Founded in 2006, BlogTalkRadio helps podcasters thrive and profit from their content. The platform is a unified toolkit that helps podcasters record, stream live, publish on-demand, syndicate, measure, and monetize conversational format podcasts. Hosts can capture interviews with guests from any geographic location using nothing more than a laptop, a microphone and a broadband Internet connection.

Contact Candace Williams (Head of Community, BlogTalkRadio) with any questions or comments:

Update: RSS feed authorship

We have good news about your RSS feed! Now, ownership in your RSS feed, iTunes, Stitcher, and anywhere else we distribute your content, lists you as the copyright holder. You’ve always had 100% ownership of your content but due to a labeling bug your name was not listed in that section of the feed. Take time to head to your settings and make sure your First Name and Last name are filled out in your account settings. Below, I’ll explain why the change took so long and how we were able to do it.

Hosts reported they wanted to see their names as the author of their content and also want the copyright notice to include their names in their RSS feeds. This was not possible owing to a database restriction that we took a long time to remove. This created a rather unsavory situation— despite the fact that our Terms of Use states ownership and copyright is owned by hosts, this contradiction (which is purely a labeling bug), meant that our competitors were able to use this point to spread confusion about hosts’ ownership of their content on BlogTalkRadio.

We have removed the database roadblock that prevented us from displaying proper ownership and copyright information in your RSS feeds. This means, the copyright name on iTunes, Stitcher, and other places your RSS feed distributes content will list your name. Please take time to make sure the correct name is in your account.To set your Author and Copyright Ownership, please proceed to your settings, and under Author/Contact Info, set your First Name, Last Name (which is used for the copyright field), and your Display Name (which is used as the author field) to what you want to be displayed in your RSS feed.

We thought we had resolved this when we clarified the Terms of Use in 2014, but thanks to a number of hosts, knew that there was still this last place to clean up.

We hope this lays rumors to rest for good. The notion that somehow by hosting your podcast on BlogTalkRadio you would lose ownership of your content is false. We want to affirm, that is flat out untrue and has never been true at BlogTalkRadio. Hosts have always owned their content and rights to their original content. If you have any questions, email our support team. We’ll be happy to help.

Best regards,

Andy Toh
Chief Architect and General Manager

Ready for a talk-specific embeddable player? We thought so.

Most embeddable players are designed for music content. We’re excited to announce the launch of our new podcast player. We set out to design a highly-shareable podcast player with a talk-format specific user interface and our accurate measurement system under the hood.

You can embed our new, sleek player anywhere – from mobile pages and social media feeds to websites and blogs. Our player measures all of these listens, whether they happen via a tweet, mobile visit, or fan blog post.

You can track listens from all channels in one place – including listens from the BTR site and RSS feed, your website, social media, external blogs and websites, mobile, iTunes, Stitcher, Overcast, and other pod catchers. 

Everyone can embed the single-episode player and multiplayer. You can even encourage listeners to embed episodes on their blogs and social media posts. Hosts with large accounts can also use the player to stream their live shows.

During our soft-launch phase, we saw a significant increase in listens for hosts who adopted the player on websites, blogs, and social media posts.

If you’ve embedded the old player, you’ll notice we’ve updated the look and feel. If you’d like your listeners to see the wave animation, you’ll need to update the embed code.

We’ve written a support article that explains how to embed the single-episode and multiplayer. Check it out and feel free to email if you have any questions. We’d also love to hear host feedback about the player. Email your feedback to

4 Podcasts for Modern Parents

Here’s to the parents who play video games, crack jokes, or run their own business after they drop their kids off at school. These four podcasts are for you.

Gaming with the Moms

Moms Linda Breneman and Nicole Tanner and non-mom Simone de Rochefort talk and laugh about the intersection between games and family life. Whether you have consoles in the house, want to select educational games for your children, or miss Yoshi, this podcast is for you. In episode 19, they interviewed the Former Senior Advisor for Digital Media for the White House Office of Science and Technology Policy about educational video games.

Gaming With The Moms on BlogTalkRadio


HaHaas for HooHaas Podcast

In 2011, Anna Lind Thomas realized that funny women needed a funny website. Now, she’s on a mission to create a podcast for women to share their funny stories with co-host Susannah Lewis.

“Motherhood and womanhood can be a very serious thing, which is why it all needs to be made fun of relentlessly” says Anna. Laugh along with their latest episode below.

HaHas for HooHas Podcast on BlogTalkRadio


The Indie Parent

Amy Bellgardt & Désirée Fawn are Indie Parents on a mission to offer stories, tips, support and inspiration for other self-employed and entrepreneurial parents out there. They talk about everything from self care to social media. You can catch-up on season 1 and start season 2 now.

The Indie Parent on BlogTalkRadio



Nominated for an IAWTV Award for Best Live Series, MomCave LIVE has been described as “Wayne’s World for Moms”. Each week,  Jennifer Weedon Palazzo, Valisa Tate, and Stephanie Faith Scott laugh, confess, and sometimes play mommy-themed drinking games with their entertaining guests. Laugh and learn about everything from making mom friends to lactation.


MomCave LIVE on BlogTalkRadio

TV Time Machine, the long-running syndicated radio show, expands distribution to BlogTalkRadio as a featured Podcast

TV Time Machine, the syndicated celebrity interview radio show heard on terrestrial stations across the Salem Radio Network and on flagship KCBQ-AM in San Diego, California, is now exploring the digital landscape, landing as a featured Podcast on BlogTalkRadio. Travelling beyond the program’s terrestrial orbit, Jim Benson’s TV Time Machine is scheduled to blast-off on the website beginning September 24th.  

“I’m extremely proud to be a part of the BlogTalkRadio family,” says TV Time Machine host Jim Benson. “BlogTalkRadio is a legendary name in the field of podcast distribution, and we’re tremendously excited about harnessing the reach of BTR, and combining it with the star-power of TV Time Machine. It’s a marriage made in the heavens!”

BlogTalkRadio General Manager Andy Toh added “Jim produces a consistently high quality show, including illuminating interviews with experts and celebrity guests, and we’re privileged to support his podcasting venture.”

Host Jim Benson has interviewed many of the entertainment industry’s biggest stars on his long-running radio program. Celebrities who’ve recently travelled on Jim Benson’s TV Time Machine include Ron Perlman, Jeffrey Tambor, JoBeth Williams, Linda Hamilton, Mariel Hemingway, Maury Povich, Alan Thicke, Ed Begley, Jr., Andie MacDowell and Doonesbury cartoonist Garry Trudeau—joining past guests such as Mel Brooks, Guillermo del Toro, Matthew Weiner and Debbie Reynolds—just a few of the many stars that comprise the TV Time Machine galaxy.  

TV Time Machine on BlogTalkRadio


TV Time Machine, also heard online at and every weekend on radio stations across the country, is a dynamically entertaining radio program featuring TV’s biggest celebrities and spotlighting shows ranging from The Voice to The Virginian. TV Time Machine explores worlds beyond nostalgia, featuring interviews with today’s hottest stars, while also visiting with the TV legends of yesterday.

About BlogTalkRadio

Founded in 2006, BlogTalkRadio helps podcasters thrive and profit from their content. The platform is a unified toolkit that helps podcasters record, stream live, publish on-demand, syndicate, measure and monetize conversational format podcasts. Hosts can capture interviews with guests from any geographic location using nothing more than a laptop, a microphone and a broadband internet connection.

About Jim Benson

In addition to hosting the TV Time Machine broadcast for over a decade, Jim Benson has contributed to dozens of television productions for TV Land, Showtime, Nick at Nite, NBC/Universal, CBS Entertainment, and Starz/Encore, including a featured appearance on Penn & Teller’s Bull****. His production company, TV Time Machine Productions, was recently enlisted to help produce a “lost episode” of the classic 1970’s TV horror series Rod Serling’s Night Gallery for Universal Home Entertainment’s DVD release of Night Gallery: Season Three.


Lisa Rothstein

(310) 987-2433

The Motley Fool’s Podcasts Come to BlogTalkRadio

BlogTalkRadio is proud to announce the addition of The Motley Fool’s podcasts to its lineup.

BlogTalkRadio General Manager Andy Toh said “We believe that the future of podcasting rests on great content delivering real value to listeners. We couldn’t be happier to feature top quality investment advice from The Motley Fool on our platform, especially at this critical time in the market. They’re well known for imparting otherwise intimidating information in a friendly, conversational manner. It’s podcasting at its best.”

Chris Hill, head of radio and podcast strategy for The Motley Fool, added “Our mission is to help the world invest better, and podcasts are just one of the ways we’re doing that. We’re excited to bring our shows to such a well-known and respected platform as BlogTalkRadio. At a time when some financial media companies have turned away from podcasting, we’re thrilled to be expanding our offerings to a new audience.”

The Motley Fool podcasts are:

Motley Fool Money – Hosted by Chris Hill, the show features a team of Motley Fool analysts discussing the week’s top business and investing stories, interviews, and an inside look at the stocks on our radar.

MarketFoolery – A daily look at stocks in the news, as well as the top business and investing stories. Hosted by Chris Hill.

Industry Focus – A deeper dive for investors into the biggest news in healthcare, technology, energy, consumer goods, and more.

Motley Fool Answers – Saving, spending, planning for retirement— you’ve got money questions and our personal finance experts have answers. Hosted by Alison Southwick.

Rule Breaker Investing – Each week, Motley Fool Co-Founder David Gardner shares his insights into today’s most innovative and disruptive publicly traded companies — and how to profit from them by following his signature “Rule Breaker Investing” principles.

Rule Breaker Investing on BlogTalkRadio


About The Motley Fool

Founded in 1993 in Alexandria, VA. by brothers David and Tom Gardner, The Motley Fool is a financial-services company dedicated to helping the world invest better. Every month, millions of savvy investors rely on the Motley Fool’s expertise and guidance through, The Motley Fool book series, newspaper column, subscription investment advisory services, podcasts, and media appearances.

About BlogTalkRadio

Founded in 2006, BlogTalkRadio helps podcasters thrive and profit from their content. The platform is a unified toolkit that helps podcasters record, stream live, publish on-demand, syndicate, measure, and monetize conversational format podcasts. Hosts can capture interviews with guests from any geographic location using nothing more than a laptop, a microphone and a broadband Internet connection.

For interview requests, please contact Alison Southwick at

For inquiries about BlogTalkRadio, email Jay Soderberg at

Hollywood Hookups and Breakups with Cooper Lawrence and Bravo TV host Vikki Ziegler launches on BlogTalkRadio

September 2nd is the launch date for Hollywood Hookups and Breakups, a new podcast by radio and TV personality Cooper Lawrence and Vikki Ziegler of Bravo TV’s hit show Untying the Knot, which enters its second season in November.

BlogTalkRadio General Manager Andy Toh expressed his enthusiasm about the new show “We love to offer listeners dynamic and knowledgeable personalities like Cooper Lawrence and Vikki Ziegler. Who better than a psychologist and a divorce attorney to give advice on the ups and downs of marriage and other relationships?”

Cooper Lawrence said “The on air chemistry I feel with Vikki is contagious. It’s smart talk which will also make you laugh and be able to identify with our personalities. We are women supporting other women and keeping it real, and BlogTalkRadio shares our philosophy, so it’s a perfect fit all around.”

Vikki Ziegler added “As an expert in the divorce field, I think it’s time for someone to step up to the plate and teach people what goes wrong in marriages so we can all try to stay in healthy happy ones…And who doesn’t like to talk about a celebrity hookup or breakup?!”

Cooper and Vikki are prepping for an exclusive interview with Alyssa Milano this fall. She’ll be dishing on celebrity hookups and breakups like the recent split between Megan Fox and Brian Austin Green.

Other episodes will focus on topics like the dysfunctional Kardashian family.


Fans can subscribe to the weekly download of Hollywood Hookups and Breakups on BlogTalkRadio each Wednesday.

About BlogTalkRadio

BlogTalkRadio helps podcasters thrive and profit from their content. Founded in 2006, the pioneering platform is a holistic toolkit that helps podcasters record, broadcast live, distribute, measure, and monetize conversational format podcasts featuring guests and listeners from any geographic location. All podcasters need is a laptop, microphone, and a decent Internet connection to run a high-quality show. 

For interview requests, contact