Chris Anderson of Wired and The Long Tail on BlogTalkRadio

The editor-in-chief of Wired Magazine talks transparency on Media 2.Open today.

Chris Anderson, author of the book and blog The Long Tail, joins John C. Havens on Media 2.Open today at 2:30pm ET to discuss transparency in the business world.

Oversimplified, The Long Tail theory says:

When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).

BlogTalkRadio understands and adds content to The Long Tail every day, to the tune of three to four-hundred shows a day produced by citizen broadcasters to satisfy those underrepresented niches.

Photo by uncleweed

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