It’s undeniable. Everyone who is putting themselves out there and broadcasting on a regular basis is keen to grow their audience. However, the art of gaining new listeners is not an easy one and is something which takes time and practice. How you go about drawing in those followers completely depends on what you’re talking about but there are some general rules which always help pique the interest of potential listeners. Make sure you’re not missing a trick by following these 5 rules!
The first and what might seem almost too obvious tactic, is promotion. Don’t be scared off by this word though, promotion doesn’t necessarily mean financial investment, however it will require an investment of your time. Most of you will already have the tools at hand to blow your own proverbial trumpet but you need to make sure you’re using them to the best of your/their ability! Leveraging the social media platforms you are already using will increase your online presence and instantly allow you to reach new listeners – you should encourage any guests to do the same via their channels.
Forbes.com advises asking for shares to get the word out and get new followers asap ‘make this happen faster by deliberately asking for shares and recommendations early on; you can do this on air or off air, depending on your preferences.’
But it doesn’t just need to be about social, use all your available marketing channels – create a newsletter, e-mail all your contacts, add a show link to your e-mail signature and make sure you’re blogging! The more you put out there the better, there are loads of inventive ways to get heard, so, get creative and start to see your numbers creep up!
2. Mind your language!
As in, make sure you’re using the right sort of language to get listeners interested and that it’s as easy as possible to find your show online. Stop potential listeners from scrolling on by writing a punchy description for your show. Getting that description just right is crucial in getting followers for your show, take time to create captivating notes which compel people to start listening immediately.
Language is also fundamental on a more techie level, the vocabulary you use will be picked up by search engines, meaning you should be as descriptive and detailed as possible on your host page and be selective in the words you use. The keywords you use to describe your episode are crucial in helping potential listeners find you!
Social Caffeine suggests: ‘Ask yourself: What might people search for when they need the information I’m sharing? Make a list of words and phrases, then run them through Google’s keyword tool to refine them to perfection.’
3. Target your audience
A golden rule for any company is to interact with potential customers. Find groups, forums and communities, on and offline which are interested in your subject matter and target them. Interact with them, handing out business cards in person and always including a link to your show after your name when posting online.
4. Work with the ‘enemy’!
Always be one step ahead of the competition by working alongside them. Try listening to other podcasts and work out what makes them appealing to audiences, look into what other hosts are talking about and make sure you aren’t covering their old ground – your show should always be fresh. Also, it’s vital that you are interacting with fellow show hosts and your fellow community as you can work together to give each other a leg-up. Podcast Motor says ‘by collaborating with your friends, being guests on each other’s shows, and recommending specific episodes to your respective audience, both of you will benefit from an increase in listeners.’
5. Content is the name of the game
Although, no show is worth promoting if the content isn’t up to scratch. You need to make sure yours is ticking all the boxes, it should always be interesting and informative, audiences should feel like they are learning without being preached to. Tyler Basu of Entrepreneur.com says ‘well-researched and thoughtfully written content helps your target audience – at no cost to them.’
Making sure you are ticking all these boxes isn’t instant and will take time but in the long run it will put you on track to securing you a dedicated following of listeners!