We’re pleased to announce that Century 21 Real Estate LLC, fran- chisor of the world’s largest residential real-estate sales organization, has launched C21 Talk Radio.
Part of the company’s new digital strategy, the weekly program fea- tures expert insight into today’s housing market from Century 21 real estate professionals.
The current issue of Advertising Age reports how Century 21 came to embrace social media.
“Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient. This week, the company is venturing into the next phase of its digital transition via online radio, social networking and Twitter,” writes the news publication.
Among the other major industries that have recently incorporated BlogTalkRadio into their digital strategies are retail, with Walmart’s Elevenmoms Radio Network; and publishing, with HarperCollins’ Authors on Air network, Hachette Book Group Radio, and Woman’s Day‘s RadioWD.
To read the full Ad Age story, click here.
To tune into C21 Talk Radio, click here.
To see how Century 21 is incorporating BlogTalkRadio into its community, click here.