Last week, Apple came out with their brand new Podcasts app, which makes podcast content in iTunes much easier to discover and access on an iPad or iPhone. As a host on BlogTalkRadio, you can easily add your show to iTunes and benefit from having your content automatically included in the new Podcasts app and more easily found by users. What’s great about the app too is that your listeners can easily share your show with their networks via Twitter, Messages or Mail. Learn how to get your show on iTunes by listening to this BlogTalkRadio University segment or following the directions on this previous blog post.
After your show is up on iTunes, be sure to let your listeners know that they can easily subscribe to your episodes when they download the new, free Podcast app. All they have to do is visit the App Store on their iPhone or iPad and search for “Podcasts.” Once the app is downloaded, they can type your show into the search box and subscribe:
The app includes hundreds of thousands of podcasts in 40 languages and are grouped by topic (i.e. arts, business, etc.). Let your listeners know that they can discover other BlogTalkRadio shows in the app by just typing BlogTalkRadio into the search box:
We think the new Podcasts app is great for several reasons. Before, users would have to log into iTunes from their computer in order to download or subscribe to a podcast, but with this app, there is no need to have to use a PC to access your podcasts. Now, users can also stream episodes online or download them locally to listen to offline. And for those who prefer to manage podcasts on their PC, the app allows them to sync with iTunes. Most importantly, the Podcasts app gives your BlogTalkRadio show more exposure and makes it easier for your audience to listen anytime and anywhere!
You can read more about the Podcasts app here.