John Wiley & Sons and BlogTalkRadio Partner on Brand Extension and Marketing Initiatives

Wiley & Sons Host Branded BlogTalkRadio Shows Featuring Content and Authors From Their Catalog of Books, Including Their Famous “…For Dummies” Collection

NEW YORK, NY – (March 10, 2008) – BlogTalkRadio (, the first citizen broadcasting network, and John Wiley & Sons, a valued source of information and understanding for 200 years, and the publisher of the famed “…For Dummies” book collection, partnered to present a series of interactive talk radio shows featuring John Wiley & Sons authors.

Authors Susannah Gardner and Shane Birley (Blogging for Dummies 2e), Lisa Sabin-Wilson (WordPress for Dummies) Joelle Reeder and Katherine Scoleri (The IT Girl’s Guide to Blogging with Moxie), Andy Beal (Radically Transparent), Gina Trapani (Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better) and Daniel Terdiman (The Entrepreneur’s Guide to Second Life) were interviewed on BlogTalkRadio by the Vice President, Business Development of BlogTalkRadio, John C. Havens at the SXSW Interactive Conference. Audio of the shows can be found at Additionally, interviews can be accessed at the 2020 Blog (

Commenting on the announcement Ellen Gerstein, Marketing Director at John Wiley & Sons said, “I’m delighted John Wiley & Sons partnered with BlogTalkRadio on this venture. BlogTalkRadio not only provides our authors with the necessary tools to promote their books, they also offer the perfect platform to extend the John Wiley & Sons brand.”

“John Wiley & Sons is the first in a string of publishers slated to use BlogTalkRadio to promote their authors and books,” said Alan Levy, CEO and co-founder of BlogTalkRadio. “We are thrilled that the publisher of the famed …For Dummies series recognizes the branding, marketing, and monetization value that BlogTalkRadio offers companies with our white label solutions. We look forward to working with such an esteemed name in publishing.”

BlogTalkRadio offers businesses a white label marketing solution that assists and enables companies to produce their own branded talk radio content to market and further monetize their products and services. The content can be hosted and featured on BlogTalkRadio and/or the company’s own web site. More information on BlogTalkRadio’s Business Solutions can be found at

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years; helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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