Win New Audiences With Good SEO Strategies
There are some small but very important things you can do to help boost listens to your broadcast. The combination of a relevant, catchy show name, great episode titles, and the use of keywords which give good results will work together to improve the SEO (Search Engine Optimization) on your show. Search results are heavily dependent on keyword relevance, so you want to get the most out of the capabilities you have. In this series, we will be talking about these three things to help optimize your SEO and search engine ranking for your show and in turn, drive more traffic to your broadcast.
The Name Game
An important point to remember: your show name should be memorable and not too long. Having a name that clearly lets people know about the subject of your show is a good way to hook subscribers. When someone is searching for a show to add to their weekly listening library you have limited time to capture their attention so you want to pick your show name wisely.
A great way to test your new show name? Tell someone the name of your show and see if they can tell you what your show is about. Call up your Aunt Martha, your best friend, or tell a few friends from work. Tell them the name of your show and if they can tell you something about what your podcast will be talking about then you have nailed it.
Some good examples of apt show names:
“Coffee with Kenobi”, if you have guessed it then you must be one of the millions who have seen Star Wars.
“Unresolved”, they delve into the mysteries of unsolved crimes.
“Grants Rants Hollywood Talk”, clearly an entertainment talk show.
One of the most publicized podcasts was “Serial” this was simply a serialized audio narrative.
Some things to avoid when naming your show:
Your name, unless you are Dwayne “The Rock” Johnson or Oprah Winfrey you’re most likely marketing to a new set of listeners and your name will not mean much to them…yet!
Inside jokes, if you are hosting a show with some friends and you name the show something unrelated to the content but relevant to an inside joke, the only people listening who get meaning will be you.
Inappropriate words or phrases. Your show will end up with the explicit tag, with limited viewing which will, in turn, limit your audience as people might not want to listen to something they deem inappropriate and which they need to sneak off with the headphones on to listen to!
Is it easy to say? Say it out loud. Is it pronounceable? Does it roll off the tongue well? You will want to avoid things like the mistake the company Radius made their 1st name was Fwix, not only is it difficult to pronounce but it’s without meaning!
How do you spell it? Do not spell your show name wrong, it will hurt your search rankings by making it harder for people to remember it and therefore find you on the internet.
In our next installment of this series, we will talk about episode titles and how to bring more people to your show by using the right framework for them.