Many hosts have asked us this question: What is the secret to getting great guests? Although hosts go about it many different ways (this is how host Paul Lawrence Vann does it), there are steps you can take to secure guests that you can be proud of, just by doing some extra work and being yourself. Charisma and persistence will take you a long way. BlogTalkRadio hosts who snag great guests did not always have connections, most had to learn this as well.
So, what steps should you take to get quality guests? Here are some tips and we encourage hosts who have found other methods to post their advice in the comments.
First, decide what type of guest you want and do a little research to find out who represents them. If your ideal guest is an author, his or her publishing company, as well as representation information, is often listed within the book (usually in the very front or back). If you are interested in a Hollywood celebrity, your best point of contact might be their PR representative. Find their contact information by searching the name of the celeb followed by PR, or establish a premium account with the Internet Movie Database. Premium accounts have access to the most accurate information (oh, and BlogTalkRadio is in no way affiliated with IMDB).
Next, make a list with every potential guest that comes to mind, from the easily accessible to the guest that seems out of reach.
Now, make contact! If you prefer to use email, here is an example of a format that works.
Dear (potential guest’s name),
My name is (your name here) from BlogTalkRadio.
I host a live podcast on BlogTalkRadio called (your show name here), and I would like to have you on to promote your new (book, screenplay, movie, cd). You can be a guest simply by using a telephone and a computer from anywhere in the world. You will have the potential to reach millions of listeners and I will promote your new (book, CD, movie, etc..) on my show page so my listeners can just click on it to purchase. We have hosted everyone from Obama to Brad Pitt. We would love to have you on the (name of show) sometime in the next few months. Let’s discuss a time. Is daytime or evening better? You can contact me at (phone number) or email me at (email address).
Feel free to also use this basic approach over the phone as well. Be persistent!
And once you’ve landed that dream guest, here are some tips to get you ready for the interview: