BlogTalkRadio’s Host Tip of the Week: Picking a Show Time

Happy Friday BlogTalkers!hosttip-of-the-week1

It is great to bring the weekly host tips back to you!

Many hosts have asked us “when is the best time is to host my show?”

There are a few important things to think about when choosing your show time for your online radio show.

Time Zones
When selecting the best time for your audience, you first should take into consideration the time zones. There are a lot of different time zones, but the most common are EST, CST and PST. If you are trying to attract a local audience your job will be easy as you just need to worry about your own time zone. If you are trying to reach a wider audience you will need to think about choosing a time that works for multiple time zones. For example, scheduling a show at 8:00am EST will likely not work for those on the West Coast where it is 5:00 am. Here is a great site for finding out what time it is in different areas.

Content and Audience
From there, gauge your content and your target audience. Do you host a show providing parenting advice to stay-at-home moms? Early afternoon might work for you. Have a sports show targeting male sports enthusiast? An evening during the week, or during the day on the weekend might be best. Try to put yourself in the shoes of your target audience. You can also research other shows on the network that have similar content and large followings. When are they hosting their shows? You probably don’t want to compete directly with their time slot, but looking at the general time frame when they are hosting their shows can be helpful.

You can also do some basic research with your target audience. Conduct an impromptu survey with family, friends and colleagues that fit your target demographic. Ask them what time would work best for them and see if you can identify any trends.

Keep in mind that there may be times when members of your audience are not close to their computers. Those people can dial in to listen to your show if it is airing during their commute, or can come back to the archive later. That is the great thing about the BlogTalkRadio platform, people can listen from anywhere, anytime, multiple ways. The content is always available via archive and can be downloaded by listeners so they can listen whenever they have a free moment.

Same Time Next Week
When building a listener base it is important to establish a consistent rhythm with your show. Try to keep it on the same days and at the same time each week so your audience knows when to expect it and can build it into their routine.

Good luck scheduling and have a great weekend!

One thought on “BlogTalkRadio’s Host Tip of the Week: Picking a Show Time

  1. Simon Applebaum

    Thanks for bringing the “Host Tips” back. They are good…keep them coming!

    Simon Applebaum
    Producer/Host, Tomorrow Will Be Televised
    (Mondays/Fridays at 3 p.m. ET/noon, PT)


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