Tag Archives: Branding

Alice Cooper, Ace Frehley & More Legends: Teen Host Interview | 04.15.13

13-Year-Old Host The Shoe’s Rock ‘n’ roll fantasy

by TheShoe in ROCK MUSIC

Miles “The Shoe” Schuman is a teen host who lives for rock. His band was the only kid band in the Rock ‘n’ Roll Fantasy Camp in Vegas. He knows his stuff, and he interviews Alice Cooper, Jordan RudessAce Frehley and more.

brand-building tips from the father of the modern action figure

by Breakthrough with Barry Farber in BUSINESS

Toy legend Marty Abrams shares keys to building a brand, inventing products and success. He adapted his Sky Dancer patent to Superman, Batman, Spider-Man, Hulk, Thor and Wolverine.

Shakeology: does the health shake craze shake out?

by Balanced Bites Podcast in NUTRITION

Shakeology is one of the hottest diet trends, but how does it measure up? Get answers to this and more nutrition questions like whether you should eat before early morning workouts. 

Wrestlemania Fallout: The Rock situation and more

by Fan Junkies Radio in SPORTS

You’ve had a week to process WrestleMania now, and there’s lots to talk about, including two titles changing hands, The Undertaker‘s streak still going strong and The Rock‘s injury.

Tap happy: Gregory Hines Protege Andrew nemr

by Behind the Mic Radio in ENTERTAINMENT

Andrew Nemr began dancing at age 3 and a half, was mentored by Gregory Hines and is one of today’s most diverse tap dancers. He talks career, charity and the meaning of his last name.

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Branding Your Show

One area that often gets overlooked in promoting a show is branding.  The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Branding helps to differentiate your broadcast from others and highlights what’s special and unique about it so that listeners will be drawn in.  Take the time to establish your brand and then consistently convey it in everything you put out to your audience, whether it be your logo, your episode description or even how you interact with people on your show.  By devoting some time to branding your show, you can help establish a stronger identity on BlogTalkRadio and attract more listeners.

A brand should provide something that grabs the attention of your target audience and conveys something that they can’t find anywhere else.  One good example of branding on BlogTalkRadio is the The FlyLady’s show.   Her logo, image and writing all reflect her theme of making things fun, and she reflects her brand consistently in her banner advertising and show description.

Start thinking about the essence of your show and how you can express it through imagery or words.   In the coming weeks, be sure to check for new posts on ways to enhance your show on BlogTalkRadio.