Learn how to have a clear plan for each guest to help grow your audience.
Be a Top Notch Broadcaster
Being a radio broadcaster opens many doors, interviewing celebrities and other A-listers give you the opportunity to meet some pretty amazing people. For example you could interview one of Hollywood’s top stars one day and the next day and you could be interviewing someone who won a pulitzer prize. People and their stories are the true core of broadcasting.
Old fashioned radio disc jockey broadcasting
Having a conversation is something we do all the time, a part of everyday life. However, the power of the humble conversation as a marketing tool is being re-evaluated by marketers around the world as they are starting to see what an integral part of a communications strategy it can be – especially when it comes to broadcast media. AdWeek stated that
“the lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.”
This is particularly applicable to radio where conversations have the opportunity to last for longer periods of time compared to TV or video, meaning that in turn they become more natural and consequently draw listeners in. So, let’s take a look at conversation and how you can use it to your advantage in your content strategy!