Entrepreneur recently published a great article, 5 Easy Ways to Improve Your Site’s Search Engine Ranking, on how SEO can help individuals and businesses grow their online presence. There were some very helpful tips included in the article, and it actually features a member of our BlogTalkRadio host community Juliet Johnson. Nice work Juliet!
Juliet uses the BlogTalkRadio platform as part of her overall marketing and search engine optimization strategy for her High-End Real Estate Staging company. Her show, Carolina REAL Matters, features interviews with top realtors covering her geographic service footprint.
BlogTalkRadio can be very powerful from an SEO perspective if you spend a little time before you set up your shows and episodes to think about what your audience is searching for and what terms they use to search for it. Including strategic keywords in your show descriptions and in your keyword tags on BlogTalkRadio can be a great way for potential listeners to find you and your content. Tip number two in the Entrepreneur article, “Conduct keyword research,” gives some great information on how to explore what terms and phrases your target audience are searching on.
A social media and search engine consultant that I know here in Seattle, Rory Martin, did a test on our platform to explore its SEO strength for his clients. Within five days his show on BlogTalkRadio was on page one of Google for the term he was optimizing for, and it is still there.
So if you are thinking about creating your own online talk radio show on BlogTalkRadio, or you are setting up future episodes for your existing show, be sure to remember to:
1) Include unique keyword tags in your BlogTalkRadio Show Profile
2) Include unique keyword tags on each episode: Names of Guest, Topics, etc. Be specific!
3) Write keyword-rich descriptions for each episode
4) Include one or two keywords in each episode title
5) Once you find the right mix of terms, be consistent in using them
It might take a little more time, but it will help ensure that your audience finds your great content as they search online.