Tag Archives: Hammertime

MC Hammer: Reggie Jackson Was the Key to My Success

In the tradition of many a great entrepreneur, MC Hammer looked outside of the box (though into the batter’s box) for his ticket to prosperity – even if he did later land in the poor house.

Interviewed on ScrappleSandwich.com, the multi-platinum-selling rapper, who rocketed to fame in 1990 with the album Please Hammer Don’t Hurt ‘Em, recounts how he came to develop his business model.

CAPTION: Hammer: Back on track with new cable show - and family in tow.

Hammer: Back on track with a new cable show - and family in tow.

“Coming from Oakland, I’d watched Reggie Jackson hit all the home runs, and all of a sudden he had a Reggie bar,” Hammer tells host Travis McPherson.

“So I said, ‘Wow, they gave Reggie Jackson his own candy bar because he hits a lot of home runs. That’s fantastic.’

“Then, next thing you know, Reggie would be endorsing a shoe. And then Reggie would be endorsing other products.

“Well, when I became MC Hammer, I said to myself, ‘I’m a take the sports model and apply that to my career. So if, in the event that I raise my profile high enough and have a big enough impact on the business, I may exploit these other opportunities.’

“And that’s exactly what I did.  And that, in large respect, is what I brought into hip-hop,” Hammer, whose real name is Stanley Kirk Burrell, adds. Continue reading