Tag Archives: Host Alan Levy

Marketing Legend Lester Wunderman Live on ‘The Alan Levy Show’

Advertising Hall of Famer Lester Wunderman drops in on The Alan Levy Show today at 11 a.m. ET to discuss his storied career, the current state of the ad industry and his book, Being Direct: Making Advertising Pay.

Les: From Wunderkind to Wunderman Worldwide.

Lester: From wunderkind to Wunderman worldwide.

In 1947, the Bronx, New York-born Lester, who turns 90 in June, broke into advertising as a copywriter at Madison Avenue firm Maxwell Sackheim & Co. There he built the firm’s mail-order accounts into a broader, more profitable business line, which would come to be known as “direct marketing.”

Two decades later, President Richard Nixon enlisted Lester’s help in using direct-marketing to educate Americans on the U.S. Postal Service’s new zip-code system.

In 1958, Lester and two colleagues founded the Big Apple firm Wunderman, Ricotta & Kline. While under his own shingle, Lester created the toll-free 1-800 number, the Columbia Record Club, Continue reading

Visionary Vintner Jake Kloberdanz: We’re Doing Business with the Mondavis

It’s not often that you find wine-industry scoops on these pages. But thanks to ONEHOPE CEO Jake Kloberdanz, that’s what we’re serving up today.

Interviewed on The Alan Levy Show, Jake, whose California winery donates 50 percent of its profits to a variety of charities, revealed a new relationship with family members of the late Robert Mondavi, the fellow Golden State vintner who built a billion-dollar global brand.

CAPTION: "We're excited to have a relationship with the Mondavi family," Jake (above) tells us.

"We're excited to have a relationship with the Mondavi family," Jake (above) tells us.

“We’re going into Napa- appellated wines next year with the Mondavi family,” the entrepreneur, 26, told host Alan Levy.

“Rob Mondavi Jr., the grandson of Robert Mondavi, and Michael Mondavi over at Folio Fine Wine are going to be Continue reading

Tea Guru Cindi Bigelow’s Big Giveaway

You may not know her face, but you know – and love – her brews.

Today on The Alan Levy Show, Bigelow Tea President Cindi Bigelow stops by to discuss how she has helped grow the company into America’s leading producer of flavored teas, with annual sales of more than $120 million.

CAPTION: Cindi: Sinfully delicious teas for all seasons.

Cindi: Sinfully delicious teas for all seasons.

Headquartered in Fairfield, Conn., Bigelow – which was founded in 1945 by Cindy’s grandmother, Ruth Campbell Bigelow – employs 350 people and produces in more than 1.4 billion tea bags annually at three manufacturing facilities. Continue reading