This is part two of our multi-part series on promoting your online talk radio show using social media. (Read part one)
This week we will focus on Facebook. Using Facebook is a great way to market and build your show’s community. Below are some tips that can help.
TIP 1: Create a Facebook Fan Page for Your Show
Starting a Facebook fan page helps build a community around your show. Remember to provide value or content of interest to your followers and fans and listen to and interact with friends who make comments or share on your page. Make sure you are not using the page merely to push out information about your show time! Share links, ask questions, give tips and ideas to build your own community on Facebook.
One BlogTalkRadio host who uses Facebook fan pages to promote his show well is Dr. Blogstein of The Radio Happy Hour. Dr. Blogstein share updates about his show, but also includes other engaging content such as quizzes, photos, and more.
TIP 2: Join Facebook Groups
One of the best ways to meet like-minded people online is to join Facebook groups on topics of interest to you and your show. Share ideas and tips and further establish yourself as an expert in your show’s subject mattter within these groups. Then, fine appropriate times to talk about your show, especially if you have an upcoming notable guest of interest to the group.
TIP 3: Add Value to the Community
Make friends on Facebook with people who interest you, and stay active with them by commenting on their walls. If you become an online friend, they will want to learn more about you and what you are doing, including your work on BlogTalkRadio.
TIP 4: Set Up a Facebook Event
Have a special guest coming up or broadcasting live from an event such as a baseball game, concert, or conference? Spread the word by creating a Facebook event, and invite everyone you know online. Don’t forget to include the date, time, a detailed description of your show’s content, and the link.
TIP 5: Ask Your Friends to Spread the Word
When you post information about your shows on Facebook, be sure to include a brief note encouraging your friends to spread the word to other interested parties.
TIP 6: Add a Show Player or a Badge to Your Facebook Profile
Share your content by adding your player to your Facebook profile, and encourage your friends to do the same.
Just follow these simple steps:
Go to your show profile page on BlogTalkRadio
-Click on “Add this player to your websites” button
-Click on “Post to Social Networks using Gigya” button and select Facebook
-Click on Post, then Add to Profile
Or you can add the badge to your profile page by copying and pasting the badge code into the “Gigya My Stuff” application on your Facebook profile. To add the player or badge to your fan page you will also just need to add the “My Stuff” Application, and copy and paste code from the “Add this player to your websites” page on BlogTalkRadio.
And, just like with Twitter, you can connect your BlogTalkRadio show directly to your Facebook profile to cross-promote. (For more information, check out this quick screencast.)
If you have any questions, feel free to contact us or leave a comment below.
Stayed tuned for Part 3 of “Using Social Media to Promote Your Show.”
Until next week, y’all!