Tag Archives: Interview

How To Create The Perfect Radio Interview


The interview format is here to stay. Whether it’s a talk show, magazine profile or radio broadcast they attract listeners and viewers alike. Why? Huffington Post believes ‘we’ll always be drawn to Q&As about other people’s lives’ and Cultured Vultures confirms this ‘there is something to be said for being offered an insight into the mind of a well-known individual’.

Celebrity or not, we have an innate curiosity about other people’s lives and that’s the beauty of a great interview. On the surface it seems a simple enough format but a dynamic back and forth is much harder than it appears. If you’re not already on the interview bandwagon, you should think about getting them into your content plan, our ‘How to’ guide will answer your burning questions and put you on track to hosting great interviews!

How to: find those guests

Finding a great guest is the first hurdle to tackle but before you start cold-calling people you need to think about some important questions: who is my audience? what do they want to know? what will this guest bring to my show? Basically, you need to have a specific purpose for speaking to someone, any guest you invite on your show should enrich the themes you cover. A great start is to discover who the experts in the field you want to cover are, an advanced search on Amazon can help identify who has recently published a study in your field of choice – search by topic, then adjust the search for relevance and publication date.

The next step once you have honed in on a guest to is to imagine them as a ‘story’, thinking about the narrative you could create if they were on your show and how you would tell it to your audience. Research them and have an idea of where you want the discussion to go, drawing up a list of potential questions.

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Enhancing Your BlogTalkRadio Show with Cinch

cinch-logoBlogTalkRadio was launched in September of 2006 as the dream of a man and his father to give blogs the ability to talk.  Over 3 years later, integrating the best of social media and telecommunications, BlogTalkRadio has become a thriving live internet radio and podcasting platform. Our new sister site, Cinch, which launched this October, now provides another tool for those seeking to record audio and share it online.  In addition, users can add text and photos to the audio and automatically syndicate it to Facebook and Twitter.

As a host on BlogTalkRadio, you might wonder, “What can Cinch do for me?”  We wanted to share some ways that you can you use the Cinch tool to enhance your BlogTalkRadio show hosting experience:

1) Easily record interviews while on location

Capture on-the-spot interviews using the Cinch iPhone app or another cell phone.  While at a conference, in a meeting, or at a concert or sporting event, you can conduct an interview immediately without any additional tools, and later upload it to your BlogTalkRadio account for a future show.

2) Promote your show

Use Cinch to record show promos to attract listeners.  Cinch provides many outlets to share your show promos across the web. Easily embed audio cinches in your newsletters, blogs, and websites where you already promote your show. Automatically share them on Facebook, Twitter, or any other social network sites where your target listeners gather.

3) Promote your business or services

Your BlogTalkRadio show provides an interactive forum to establish your thought leadership and expertise and can help to grow your business. Similarly, you can use Cinch to record audio ads to feature during your show.  With your phone or the iPhone app, you can create short promotional messages regarding your services, or record testimonials from clients and easily save them for later download and publishing. With Cinch, you can create separate public and private albums, so if you don’t want to share these audio clips right away, you can save them to a private folder for later use.

4) Engage your audience using Cinch

Use Cinch is to get your listeners more involved in your BlogTalkRadio show. Challenge your listeners to send in audio clips created using Cinch for Q&A sessions or contests (great product ideas, funniest jokes, etc.).  This application of Cinch is useful if you’re interviewing a celebrity who is adamant about not taking live callers. Using Cinch, you can prerecord questions that can be shared with guests beforehand and played during the show.

These are just a few examples of how you can use Cinch to enhance your BlogTalkRadio show experience. We encourage you to sign-up and test out Cinch. If you think of other great ways for BlogTalkRadio hosts to use the Cinch tools, we would love to hear them. Feel free to contact us at support@BlogTalkRadio.com.