Tag Archives: Made to Stick: Why Some Ideas Survive and Others Die

Organizational Gurus Dan and Chip Heath ‘Stick’ to Their Knitting on ‘Now Is the Time’

Great minds think alike – whether at home or in the office.

Take Marla “The FlyLady” Cilley. If she isn’t the world’s greatest home-organization guru, we dare you to find someone more deserving of the title.

  CAPTION: Chip (right) and Dan Heath’s six “principles of stickiness”: simplicity, unexpectedness, concreteness, credibility, emotions and stories.

Uncluttered bothers: Chip (left) and Dan’s six “principles of stickiness” are simplicity, unexpectedness, concreteness, credibility, emotions and stories.

But good luck with that, because Marla’s not only co-author of the 2007 bestseller Body Clutter: Love Your Body, Love Yourself, and author of 2002’s Sink Reflections, she holds the record for world’s largest Yahoo user group!

And, of course, she’s the wildly-popular host of BlogTalkRadio’s FlyLady and Friends Show!

Or take Alan Levy.

He, as you no doubt know, is founder and CEO of BlogTalkRadio. Since its 2006 launch, BTR has emerged, he says, “as the dominant player in the latest media trend: live, interactive broadcasts that are immed- iately available on-demand.”

To wit, Alan’s a rapidly-emerging, global medium now sports a monthly audience of more than 3.5 million listeners.made-to-stick

And, of course, he’s host of The Alan Levy Show.

So it’s no wonder that Marla and Alan make a great team on their weekly co-hosted show, Now Is the Time.

Nor is it any wonder that Dan and Chip Heath make perfect guests on that show.

After all, Chip’s a professor of organizational behavior at the Stanford Graduate School of Business, and Dan’s a consultant at Duke Corporate Education.

And together they are authors of the critically-acclaimed book Made to Stick: Why Some Ideas Survive and Others Die, which has enjoyed stints on the New York Times, Wall Street Journal and BusinessWeek best- seller lists.now-is-the-time2

Not only that, but they pen a Fast Company column as well. And guess who’s cited in the most recent edition of that column?

You got it: our own Marla Cilley.

To tune in to tonight’s meeting of the minds with Alan, Marla, Dan and Chip – at 8 p.m. ET – click here.

To read Dan and Chip’s Fast Company column, click here.

And to read Dan and Chip’s blog, click here.