Tag Archives: Online Talk Radio Show

Part Two: Using Social Media to Promote Your Show, Using Facebook

hosttip-of-the-weekThis is part two of our multi-part series on promoting your online talk radio show using social media. (Read part one)

This week we will focus on Facebook. Using Facebook is a great way to market and build your show’s community.  Below are some tips that can help.

TIP 1: Create a Facebook Fan Page for Your Show
Starting a Facebook fan page helps build a community around your show.  Remember to provide value or content of interest to your followers and fans and listen to and interact with friends who make comments or share on your page. Make sure you are not using the page merely to push out information about your show time! Share links, ask questions, give tips and ideas to build your own community on Facebook.

dr blogstein screenshot One BlogTalkRadio host who uses Facebook fan pages to promote his show well is  Dr. Blogstein of The Radio Happy Hour.  Dr. Blogstein share updates about his show, but also includes other engaging content such as quizzes, photos, and more.

TIP 2: Join Facebook Groups
One of the best ways to meet like-minded people online is to join Facebook groups on topics of interest to you and your show. Share ideas and tips and further establish yourself as an expert in your show’s subject mattter within these groups. Then, fine appropriate times to talk about your show, especially if you have an upcoming notable guest of interest to the group.

TIP 3: Add Value to the Community
Make friends on Facebook with people who interest you, and stay active with them by commenting on their walls. If you become an online friend, they will want to learn more about you and what you are doing, including your work on BlogTalkRadio.

TIP 4: Set Up a Facebook Event
Have a special guest coming up or broadcasting live from an event such as a baseball game, concert, or conference? Spread the word by creating a Facebook event, and invite everyone you know online. Don’t forget to include the date, time, a detailed description of your show’s content, and the link.

TIP 5: Ask Your Friends to Spread the Word
When you post information about your shows on Facebook, be sure to include a brief note encouraging your friends to spread the word to other interested parties.

TIP 6: Add a Show Player or a Badge to Your Facebook Profile
player_embedShare your content by adding your player to your Facebook profile, and encourage your friends to do the same.

Just follow these simple steps:

Go to your show profile page on BlogTalkRadio
-Click on “Add this player to your websites” button
-Click on “Post to Social Networks using Gigya” button and select Facebook
-Click on Post, then Add to Profile

Or you can add the badge to your profile page by copying and pasting the badge code into the “Gigya My Stuff” application on your Facebook profile. To add the player or badge to your fan page you will also just need to add the “My Stuff” Application, and copy and paste code from the  “Add this player to your websites” page on BlogTalkRadio.

And, just like with Twitter, you can connect your BlogTalkRadio show directly to your Facebook profile to cross-promote. (For more information, check out this quick screencast.)

If you have any questions, feel free to contact us or leave a comment below.

Stayed tuned for Part 3 of “Using Social Media to Promote Your Show.”

Until next week, y’all!

Host Tip of the Week: Successful Co-Hosting

When it comes to hosting a successful online talk radio show, having a co-host can be a great asset. A co-host can help you to:hosttip-of-the-week1

*Plan and manage your show’s timeline
*Outline questions for guests
*Coordinate and screen calls
*Run the show while you screen callers
*Provide a fresh perspective on the air
*Give your show more voices, more personality

Here are a few co-hosting tips:

1) Pre-Show Planning and Communication. Make sure that you and your co-host are well prepared before your show goes live. It is important that each of you understand who is doing what when you go on air. Who is screening callers? Making introductions? Asking questions? It can be helpful to draft an outline for your show before hand; this will ensure both you and your co-host have great talking points. If conducting an interview, consider alternating asking questions. And remember to prepare a great introduction for your guests ahead of time.

2) The Logistics: Two hosts, two calls. When you dial-in to conduct your show with a co-host, the Host dials in on the host line, the co-host dials in the guest line. If your co-host will be helping with the switchboard, they can log right into the host’s account using your user name and password, open up the switchboard, and have the exact same abilities of the host. With the chatroom, the host will click on the green “start chat now” button, and the co-host will click on “login to chat as co-host”, and then “start chat now.”

3) Screening Callers. One of the biggest benefits of have a co-host is having someone that can help screen callers without interrupting the show’s flow. Premium switchboards have a call screening feature which allows you to enter information about the caller and appears on the switchboard next to their phone number. This allows you to introduce the callers by name and location when putting them on the air, without having to interrupt your show to ask these details. For more on how call-screening works, click here for a screencast tutorial. We are also launching a live training session for Premium hosts, and those interested in learning more about the benefits of premium services, on February 4th at 1:00pm ET. If you want to learn more about using the enhanced switchboard, click here to attend.

4) Real-time Show Communication: Try IM. It can be important to have a private line of communication available between you and your co-host while the show is live. Instant messaging (IM) is a great way to silently communicate with your co-host without interrupting your show or your listeners. You can let the other host know when you are ready to speak, or that you need to take a break and have the co-host take over the show.

The bottom line: having a good co-host can add new content and perspectives to your online talk radio show. As always, we welcome your thoughts and questions!

Until next week, y’all!
Christie Sweet

Search Engine Optimization (SEO) with BlogTalkRadio

Entrepreneur Article Featuring BlogTalkRadioEntrepreneur recently published a great article, 5 Easy Ways to Improve Your Site’s Search Engine Ranking, on how SEO can help individuals and businesses grow their online presence. There were some very helpful tips included in the article, and it actually features a member of our BlogTalkRadio host community Juliet Johnson. Nice work Juliet!

Juliet uses the BlogTalkRadio platform as part of her overall marketing and search engine optimization strategy for her High-End Real Estate Staging company. Her show, Carolina REAL Matters, features interviews with top realtors covering her geographic service footprint.

BlogTalkRadio can be very powerful from an SEO perspective if you spend a little time before you set up your shows and episodes to think about what your audience is searching for and what terms they use to search for it. Including strategic keywords in your show descriptions and in your keyword tags on BlogTalkRadio can be a great way for potential listeners to find you and your content. Tip number two in the Entrepreneur article, “Conduct keyword research,” gives some great information on how to explore what terms and phrases your target audience are searching on.

A social media and search engine consultant that I know here in Seattle, Rory Martin, did a test on our platform to explore its SEO strength for his clients. Within five days his show on BlogTalkRadio was on page one of Google for the term he was optimizing for, and it is still there.

So if you are thinking about creating your own online talk radio show on BlogTalkRadio, or you are setting up future episodes for your existing show, be sure to remember to:

1) Include unique keyword tags in your BlogTalkRadio Show Profile
2) Include unique keyword tags on each episode: Names of Guest, Topics, etc. Be specific!
3) Write keyword-rich descriptions for each episode
4) Include one or two keywords in each episode title
5) Once you find the right mix of terms, be consistent in using them

It might take a little more time, but it will help ensure that your audience finds your great content as they search online.