One of the most-loved American Idol winners, TaylorHicks chats about his Vegas show, his upcoming album and, as one of the last cab fares out of Hurricane Katrina, his belief in the protective powers of fate.
It was a pleasure to have BTR Host Lara Galloway, AKA MomBizCoach on BlogTalkRadio University this week. Lara is a business coach to mom entrepreneurs and was recently named by Forbes as one of the top 30 women entrepreneurs to follow on Twitter (She has over 20K Twitter followers:). In her interview she shares how she built her brand on BlogTalkRadio along with what she has learned from hosting her show since 2009. This is a don’t miss episode if you are using BlogTalkRadio to help promote your business, brand, book or project! Tune in here.
He started the show to help promote Heal2BFree, a company he founded with the mission of “closing the health disparities gaps between people of different socioeconomic, racial and educational backgrounds.” Through his program, Dr. James is educating not only his audience about healthier eating habits, but also urging institutions such as churches and corporations to provide healthier foods and promote physical activity to their members and employees.
In the article, he shares some valuable tips for those who are interested in getting their feet wet in online radio, including selecting a topic that you feel passionate about, starting a dialogue with guests on your show and learning from established hosts on the network. He actually began hosting his radio program by connecting with an established host on BlogTalkRadio who helped to show him the ropes. The piece also mentions BlogTalkRadio University, our educational radio program for hosts.
We are proud of Dr. James’s success and hope you are inspired by his story. Go Dr. James! You can read the complete article here.
I do not think that anyone would argue the fact that social media is changing how we interact and do business online. Last week there was a great show on BlogTalkRadio hosted by Tim Dollmeyer of “Coach Tim.” It highlighted how social media can help a small business market more efficiently and effectively. The show’s featured guest, Erik Qualman, shared some interesting perspectives on the space and helpful tips from his recently published book called Socialnomics.
In this hyper-connected world we live in, we increasingly turn online to do research and make decisions on products and services. With the advent of social media, the online search has gone well beyond just searching and finding product listings on a company’s website. We can now read what other people think about products in a wide range of online forums and easily reach out to our networks with tools like Twitter or Facebook to get suggestions. Positive (and negative) feedback now spreads much more quickly. And according to Qualman, the influence of an individual’s social graph is continuing to grow in importance with the release of services such Google Wave, Google Sidewiki and others.
That is why it is so important for businesses of any size to understand and leverage social media as they build relationships with their customers and prospects. In Coach Tim’s show, Qualman referenced that businesses are having to shift their sales and marketing strategies and take a more Dale Carnegie-like approach, “Listen first, sell later.” And social media provides an excellent way to listen.
Qualman shared a simple four step plan for small businesses looking to get started with social media marketing.
2)Interact and join the conversation. Find a way to participate in the conversation in a way that makes sense for your business. This is an area where BlogTalkRadio helps a large number of small businesses by empowering them to join the social media conversation with a live, interactive radio show. We also have a cool new service called Cinch that helps business join the conversation on Twitter and Facebook with engaging audio, text and photo updates.
3) React to the conversation. One of the best ways to build relationships with your customers is to show them you value their feedback. Make sure that you are taking action on and acknowledging the feedback you receive.
4) Soft selling. If you take care of the first three steps, Qualman suggested the process of selling will be much easier, because you have been listening to what they want and have showed them that you value the relationship.
If you run a small business and are looking to find out how you can start to experiment with social media, this is a great show to listen to. You can listen to the full episode below.