Tag Archives: Toby Bloomberg

Astroturfing with Shel Israel and Geoff Livingston

Astrowhat? Wikipedia defines astroturfing as formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior.

Or grassroots sleaze, to quote host Toby Bloomberg.

noastroturfing1.gifThe goal is to simulate independent public reaction to a product, service, or cause by orchestrating the behavior of many diverse and geographically distributed individuals. Fakin’ it.

Shel Israel, author of “Naked Conversations” and Geoff Livingston, author of “Now Is Gone” join host Toby on Diva Marketing Talks today at 6:30pm ET to talk about how astroturfing is impacting social media marketing.

For more information, an anti-astroturfing group started by Paull Young and Trevor Cook has developed a great resource and warehouse of information including case studies, commentary and links on The New PR Wiki.

Optimize your Blog for Search Engines

How do you get people to find what you’ve written in this age of self publishing? Listen to Diva Marketing Talks tonight to find out. Search is a science and an art, but it doesn’t have to be a guessing game.

Toby Bloomberg of Diva Marketing Talks hosts Search Engine Optimization (SEO) expert Stephan Spencer of Netconcepts and his teenage daughter Chloe Spencer, of Neopets.com and The Ultimate Neopets Cheats Site. Today at 6:30pm ET, learn how to optimize your blog for search engines like Google, Yahoo! and all the rest.

This is a great strategy to add to your BlogTalkRadio show promotion. Use your blog to drive search engine traffic to your show. Don’t miss this enlightening segment.