Using Newsletters as Promotional Tools


BlogTalkRadio has separate newsletters for hosts as well as listeners. If done right, newsletters are a terrific way to promote a product, blog, website or even podcast. Newsletters can serve several purposes:

  • Alert readers to new and archived content – This is ideal for the people who enjoy your content but don’t necessarily visit your space each day or subscribe to your feeds.
  • Talk about upcoming events, interviews, features and more.
  • Talk about topic related subject matter – Give the latest news and updates regarding your genre.
  • Allow those who are interested in your content to learn the different places to find you on the web.

If you’re worried about spam, most people who send out a newsletter only do so for people who agree to subscribe. By asking your listeners and readers to sign up, you’re not spamming, you’re giving your community something they asked for.

There are plenty of programs and applications available for those who wish to create a newsletter for listeners or readers.  Here are a few to research to get you started. Most programs offer templates and the ability to blast out via email to all subscribers. Please note that bells and whistles cost money, but bare bones free newsletter managers work just fine!

  • PhPList: A free open source newsletter manager.
  • iContact – Offers a free 15 day trial but you’ll have to pay to use it on a regular basis.
  • Free Newsletter Templates offer a variety of newsletter ideas.
  • Constant Contact – BlogTalkRadio uses Constant Contact to create our own newsletters and it couldn’t be more simple to use.
  • My Newsletter Builder – Take the free trial and see if this is the application for you.

For another way to reach out to your community and present updates for your blogs, websites and podcasts all at the same time, consider creating your own newsletter. It’s one more way to spread the message and build up a readership and listener base.

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